Publication: Estilo individual frente a estilo corporativo.
Authors
Aguirre Romero, Joaquín Mª
item.page.secondaryauthor
item.page.director
Publisher
Universidad de Murcia, Servicio de Publicaciones
publication.page.editor
publication.page.department
Description
Abstract
Este trabajo trata de establecer el modelo diferencial entre el
concepto de "estilo" de escritura, desde la perspectiva de la "creatividad", y
el concepto institucional de “estilo” según lo entienden las corporaciones,
grupos, etc. analizando las consecuencias del modelo de comunicación
institucional desde el punto de vista de la comprensión lectora.
The aim of this paper it to analyze the concept of "writing style" from the perspective of "creativity", and confronting it with the institutional concept of style, which affects corporations, groups, etc. It is about establishing a differential model and to consider the consequences on the reading comprehension of this institutional communication model.
The aim of this paper it to analyze the concept of "writing style" from the perspective of "creativity", and confronting it with the institutional concept of style, which affects corporations, groups, etc. It is about establishing a differential model and to consider the consequences on the reading comprehension of this institutional communication model.
publication.page.subject
Citation
item.page.embargo
Collections
Ir a Estadísticas
Este ítem está sujeto a una licencia Creative Commons. Licencia Creative Commons