Publication: La gobernanza turística como instrumento dinamizador en destinos de ciudades patrimoniales. Caso ciudad de Camagüey, Cuba
Authors
Perera Tellez, Geiser ; Betancourt García, María Elena ; Montenegro Reyes, Daniela ; Herrera Pupo, Gerson
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Publisher
Universidad de Murcia, Escuela Universitaria de Turismo de Murcia
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DOI
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info:eu-repo/semantics/article
Description
Abstract
Actualmente, existen destinos turísticos patrimoniales
reconocidos a nivel internacional por aplicar la gobernanza, en ellos
se evidencia la necesidad de un Ente Gestor que agrupe a los actores
involucrados en la gestión turística y contemple el cumplimiento de
los principios de buena gobernanza. El objetivo de este trabajo
consiste en evaluar el papel del gobierno municipal en la gestión y
dinamización de la ciudad patrimonial de Camagüey como destino
turístico sobre la base de los referentes que deberían observarse para
transitar hacia un modelo de gobernanza turística. Como resultado
fundamental se proponen y validan los principios e indicadores de la
gobernanza turística adecuados al contexto de los destinos
patrimoniales cubanos y finalmente se propone un plan de acción que
permita impulsar la gestión turística de la ciudad con la integración
de todos los sectores.
Currently, there are internationally recognized heritage tourist destinations for applying governance, in which the need for a Management Entity that brings together the actors involved in tourism management and contemplates compliance with the principles of good governance is evident. The objective of this work is to evaluate the role of the municipal government in the management and revitalization of the city of Camagüey as a tourist destination based on the references that should be observed to move towards a tourism governance model. As a fundamental result, the principles and indicators of tourism governance appropriate to the context of Cuban heritage destinations are proposed and validated, and finally an action plan is proposed to promote the city's tourism management with the integration of all sectors.
Currently, there are internationally recognized heritage tourist destinations for applying governance, in which the need for a Management Entity that brings together the actors involved in tourism management and contemplates compliance with the principles of good governance is evident. The objective of this work is to evaluate the role of the municipal government in the management and revitalization of the city of Camagüey as a tourist destination based on the references that should be observed to move towards a tourism governance model. As a fundamental result, the principles and indicators of tourism governance appropriate to the context of Cuban heritage destinations are proposed and validated, and finally an action plan is proposed to promote the city's tourism management with the integration of all sectors.
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