Publication: La imagen que perciben los turistas que visitan Cerdeña. Primeras consideraciones extraídas de una investigación realizada mediante cuestionarios.
Authors
Battino, Silvia
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Publisher
Murcia, Universidad de Murcia, Servicio de Publicaciones
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Description
Abstract
Las localidades turísticas son objeto de percepción que se transforman en una imagen individual y/o colectiva. Al mismo tiempo el espacio turístico se ofrece como imagen construida para satisfacer las expectativas y los sueños de los turistas. La isla de Cerdeña pareciera continuar en el tiempo a presentar un aspecto «salvaje e intacto», apreciación que se da sólo en algunas de sus zonas internas como lo confirma una reciente investigación efectuada a través de cuestionarios a una muestra representativa de turistas allí alojados.
ABSTRACT: Tourism sites are the subject of perception that is transformed into a single image and/or collective. At the same time the tourist space is offered as image built to meet tourists’ expectations and dreams. The Sardinia island seems continuing to present over time an image as a «wild and uncontaminated» land, a vision far from truth a part from some of its internal areas, as confirmed by a recent research carried out through questionnaires submitted to a reasonable number of tourists in the area.
ABSTRACT: Tourism sites are the subject of perception that is transformed into a single image and/or collective. At the same time the tourist space is offered as image built to meet tourists’ expectations and dreams. The Sardinia island seems continuing to present over time an image as a «wild and uncontaminated» land, a vision far from truth a part from some of its internal areas, as confirmed by a recent research carried out through questionnaires submitted to a reasonable number of tourists in the area.
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