Publication: Benchmarking interno en una central de compras de agencias de viajes
Authors
Montero Muradas, Isabel ; Oreja Rodríguez, Juan Ramón
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Publisher
Murcia, Universidad de Murcia, Servicio de Publicaciones
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Description
Abstract
El sector turístico es uno de los más dinámicos de nuestra economía que necesita poner
en marcha nuevas estrategias para mantener sus niveles de participación en el PIB. El objetivo
de este trabajo es determinar, mediante un análisis conjunto probabilístico, utilizando el
modelo de Rasch, la importancia relativa de los factores determinantes de la oferta turística
de una alianza estratégica entre agencias de viajes: Travel Advisors Guild (TAG). En los
resultados se destaca el posicionamiento de las agencias integradas en el TAG, así como los
desajustes competitivos internos.
ABSTRACT The tourism sector is one of the most dynamic of our economy, but one that needs to implement new strategies to maintain its level of contribution to the GDP. The objective of this paper is to determine, through a probabilistic conjoint analysis using the Rasch model, the relative importance of the crucial factors in tourism supply for a strategic alliance between travel agencies: Travel Advisors Guild (TAG). The results highlight the positioning of the agencies that make up the TAG, as well as internal competitive imbalances.
ABSTRACT The tourism sector is one of the most dynamic of our economy, but one that needs to implement new strategies to maintain its level of contribution to the GDP. The objective of this paper is to determine, through a probabilistic conjoint analysis using the Rasch model, the relative importance of the crucial factors in tourism supply for a strategic alliance between travel agencies: Travel Advisors Guild (TAG). The results highlight the positioning of the agencies that make up the TAG, as well as internal competitive imbalances.
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