Por favor, use este identificador para citar o enlazar este ítem:
https://doi.org/10.6018/ijes.382561
Twittear
Título: | "Meet our group!": addressing mulitple audiences on the websites of Spanish research groups. |
Fecha de publicación: | 2019 |
Editorial: | Universidad de Murcia, Servicio de Publicaciones |
ISSN: | 1989-6131 |
Materias relacionadas: | CDU::8- Lingüística y literatura |
Palabras clave: | Research groupsce Digital composing Academic websites Audience Language choice Multilingual practices |
Resumen: | Websites offer research groups a powerful tool for self-promotion and dissemination of their research to a diversified audience. The aim of this study is to explore how research groups affiliated to a research institution in a non-Anglophone country compose their websites to achieve visibility and impact and reach multiple audiences. Content analysis of the websites and semi-structured interviews were used to examine the language(s) in which the websites are written and their content. The study shows that through these websites research groups address simultaneously the international disciplinary community and various local audiences and that these audiences shape the choice of language and content. Findings from this study provide insights into new communication and representation practices engaged in by research groups to meet disciplinary goals, requirements for funding, and society’s demands. |
Autor/es principal/es: | Luzón, María José |
Colección: | Vol.19 (2), 2019 |
URI: | http://hdl.handle.net/10201/87207 |
DOI: | https://doi.org/10.6018/ijes.382561 |
Tipo de documento: | info:eu-repo/semantics/article |
Número páginas / Extensión: | 23 |
Derechos: | info:eu-repo/semantics/openAccess Attribution-NonCommercial-NoDerivatives 4.0 International |
Aparece en las colecciones: | 2019, V.19, N. 2 |
Ficheros en este ítem:
Fichero | Descripción | Tamaño | Formato | |
---|---|---|---|---|
382561-Article Text-1371291-1-10-20191230.pdf | 668,72 kB | Adobe PDF | Visualizar/Abrir |
Este ítem está sujeto a una licencia Creative Commons Licencia Creative Commons