Publication: Calidad percibida en una prueba de triatlón
Authors
Angosto Sánchez, Salvador ; Morán-Navarro, Ricardo ; Martínez Cava, Alejandro ; López-Gullón, José María
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Facultad de Ciencias del Deporte
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Publisher
Murcia: Servicio de Publicaciones de la Universidad de Murcia
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DOI
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info:eu-repo/semantics/article
Description
Abstract
El interés por conocer las percepciones del participante respecto
a la calidad y el valor del servicio, se ha trasladado a los eventos deportivos
de carácter popular. Conocer los elementos determinantes para alcanzar la
satisfacción general del participante, propiciará a los organizadores una mayor fidelización y mejora en próximos eventos. A través de un cuestionario, este estudio analiza las distintas dimensiones de la calidad que presenta una
prueba de triatlón sobre valor percibido y las intenciones futuras según la
percepción del corredor participante en el “XXVI Triatlón nacional Villa
de Fuente Álamo”. Los resultados mostraron la dimensióninfraestructura logística
como la mejor valorada dentro de los factores de calidad y la dimensión
comunicación como la peor valorada. Los participantes con una mayor experiencia obtuvieron puntuaciones más bajas.
ABSTRACT: The interest in knowing participant perceptions regarding the quality and value of the service, has moved to sports events popular character. Knowing what are the determining factors for archeiving the overall participant satisfaction, the organizers will favor greater loyalty and improved planning of upcoming events. Through a questionnaire, this study analyzes the different dimensions of quality, which has a triathlon, the perceived value and future intentions as perceived by the participant broker in the “XXVI National Triathlon Villa de Fuente Álamo». The results show that the logistics infrastructure dimension as the most valued factor in quality and communication the worse punctuation. The participants with greater experience obtained lower scores than the other groups.
ABSTRACT: The interest in knowing participant perceptions regarding the quality and value of the service, has moved to sports events popular character. Knowing what are the determining factors for archeiving the overall participant satisfaction, the organizers will favor greater loyalty and improved planning of upcoming events. Through a questionnaire, this study analyzes the different dimensions of quality, which has a triathlon, the perceived value and future intentions as perceived by the participant broker in the “XXVI National Triathlon Villa de Fuente Álamo». The results show that the logistics infrastructure dimension as the most valued factor in quality and communication the worse punctuation. The participants with greater experience obtained lower scores than the other groups.
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