Publication: Does it matter who gets a better price? Antecedents and consequences of online price unfairness for advantaged and disadvantaged consumers
Authors
Pascual del Riquelme Martínez, María Isabel ; Román Nicolás, Sergio ; Cuestas Díaz, Pedro Jesús
item.page.secondaryauthor
Facultad de Economía y Empresa
item.page.director
Publisher
Elsevier
publication.page.editor
publication.page.department
DOI
https://doi.org/10.1016/j.tmp.2021.100902
item.page.type
info:eu-repo/semantics/article
Description
Abstract
This study examines the moderating role of price inequalities in the antecedents and consequences of perceived price unfairness. We test a moderated mediation model on a sample of 994 consumers exposed to a hotel booking scenario either with an advantaged price (n = 496) or a disadvantaged one (n = 498). Our results show that the mechanisms through which perceived price unfairness is formed and its influence on price satisfaction and WOM significantly differ based on price inequalities. Furthermore, these findings highlight the importance of managing the potential negative consequences of unfair pricing not only for disadvantaged consumers, but also for advantaged ones.
publication.page.subject
Citation
Tourism Management Perspectives 40 (2021) 100902
item.page.embargo
Collections
Ir a Estadísticas
Este ítem está sujeto a una licencia Creative Commons. http://creativecommons.org/licenses/by/4.0/