Publication: Prospectiva de la reforma del hotel Altozano en Albacete y su posterior posicionamiento en el ámbito del turismo de congresos
Authors
Onsurbe Fuster, María LLanos ; Ramón Fernández, Francisca
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Publisher
Escuela Universitaria de Turismo. Universidad de Murcia
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DOI
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info:eu-repo/semantics/article
Description
Abstract
En el presente trabajo se estudia la tipología del
turismo de congresos centrado en la opción de reforma de un hotel
de la ciudad de Albacete, como lugar para posicionamiento de la
ciudad en dicho ámbito. Se analiza su situación y condiciones
físicas, su evolución económica, tipo de clientes al que se dirige y
clientes potenciales, así como las posibilidades turísticas de
Albacete. La metodología utilizada ha sido un estudio del edificio y
su viabilidad, así como un proceso de planificación de los
principales aspectos a tratar. Este plan de reforma pretende que el
Hotel Altozano obtenga un buen posicionamiento en el turismo de
congresos de Albacete, aprovechándose de su ventajosa ubicación y
ofreciendo al cliente un servicio de calidad a un precio inmejorable.
ABSTRACT: In the present work there is studied the typology of the tourism of congresses centred on the option of reform of a hotel of the city of Albacete, as place for positioning of the city in the above mentioned area. There analyzes his situation and physical conditions, his economic evolution, type of clients to which it goes and potential clients, as well as the tourist possibilities of Albacete. The used methodology has been a study of the building and his viability, as well as a process of planning of the principal aspects to treat. This plan of reform claims that the Altozano Hotel obtains a good positioning in the tourism of congresses of Albacete, taking advantage of his profitable location and offering a qualit service to the client to an unsurpassable price.
ABSTRACT: In the present work there is studied the typology of the tourism of congresses centred on the option of reform of a hotel of the city of Albacete, as place for positioning of the city in the above mentioned area. There analyzes his situation and physical conditions, his economic evolution, type of clients to which it goes and potential clients, as well as the tourist possibilities of Albacete. The used methodology has been a study of the building and his viability, as well as a process of planning of the principal aspects to treat. This plan of reform claims that the Altozano Hotel obtains a good positioning in the tourism of congresses of Albacete, taking advantage of his profitable location and offering a qualit service to the client to an unsurpassable price.
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