Publication: Estado de la comunicación de responsabilidad social corporativa en el sector hotelero español
Authors
Pérez, Andrea ; Rodríguez del Bosque, Ignacio
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Publisher
Murcia: Servicio de Publicaciones de la Universidad de Murcia
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DOI
http://dx.doi.org/10.6018/turismo.36.231031
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info:eu-repo/semantics/article
Description
Abstract
El objetivo de los autores de este trabajo es analizar la comunicación de responsabilidad
social corporativa (RSC) de las empresas hoteleras en España mediante la aplicación de un
marco teórico que integra las perspectivas del desarrollo sostenible y de los grupos de interés.
Los resultados muestran que la información de RSC ofrecida en este sector se encuentra
actualmente dispersa entre los informes y páginas web de las empresas analizadas. Por lo
tanto, los autores identifican varias áreas de mejora en la gestión y comunicación de RSC en
el sector hotelero.
ABSTRACT The aim of the authors in this paper is to analyse the online corporate social responsibility (CSR) communication of hospitality companies in Spain by applying a theoretical framework that integrates two major perspectives used in the study of CSR in the tourism industry: sustainable development and stakeholder theories. The findings show that the CSR information communicated in this sector is currently scattered through the reports and websites of the companies analysed. Thus, the authors identify several areas for improvement in the CSR management and communication in the hospitality sector.
ABSTRACT The aim of the authors in this paper is to analyse the online corporate social responsibility (CSR) communication of hospitality companies in Spain by applying a theoretical framework that integrates two major perspectives used in the study of CSR in the tourism industry: sustainable development and stakeholder theories. The findings show that the CSR information communicated in this sector is currently scattered through the reports and websites of the companies analysed. Thus, the authors identify several areas for improvement in the CSR management and communication in the hospitality sector.
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