Publication: Quand le bref en dit long : l’euphémisation
dans les titres d’emploi.
Authors
Rodríguez Pedreira, Nuria ; Rodríguez Ferreiro, Verónica
item.page.secondaryauthor
item.page.director
Publisher
Universidad de Murcia, Servicio de Publicaciones.
publication.page.editor
publication.page.department
Description
Abstract
En nuestra sociedad acelerada y sometida a la influencia de las NTIC, los portales de empleo constituyen una de las principales herramientas utilizadas por los demandantes. Las empresas se vuelcan
en redactar ofertas atractivas, utilizando títulos
gancho a menudo poco significativos, que actúan
como un imán para atraer a los posibles candidatos. En este estudio analizaremos las designaciones empleadas en esas páginas web, haciendo hincapié en su forma y en los usos eufemísticos de las
apelaciones empleadas al servicio de la economía
de mercado. Las estrategias retóricas promueven
unas denominaciones deliberadamente imprecisas,
cuya interpretación no siempre resulta evidente,
pero que contribuyen a un impacto positivo en
el lector-candidato, como si de una oferta promocional se tratara. El estudio semántico-pragmático
intentará explorar las razones que motivan dichas
elecciones, así como la concurrencia de diferentes
nombres para una misma profesión.
In our high-speed society, heavily influenced by NICTs, job posting sites are one of the main resources employed by job seekers. Companies focus on writing enticing ads, favouring catchy titles often devoid of clarity, but which attract candidates. In this study, we analyse the designations used on these sites, focusing our attention on the form and the euphemistic uses of the designations at the service of a market economy. The rhetorical strategies adopted privilege deliberately imprecise titles, whose interpretation is not always obvious, but which favour a positive impact on the reader-candidate in the form of enticing offers. The semanticpragmatic study proposed explores the reasons for these choices and the coexistence of different designations for a same profession or job.
In our high-speed society, heavily influenced by NICTs, job posting sites are one of the main resources employed by job seekers. Companies focus on writing enticing ads, favouring catchy titles often devoid of clarity, but which attract candidates. In this study, we analyse the designations used on these sites, focusing our attention on the form and the euphemistic uses of the designations at the service of a market economy. The rhetorical strategies adopted privilege deliberately imprecise titles, whose interpretation is not always obvious, but which favour a positive impact on the reader-candidate in the form of enticing offers. The semanticpragmatic study proposed explores the reasons for these choices and the coexistence of different designations for a same profession or job.
publication.page.subject
Citation
item.page.embargo
Collections
Ir a Estadísticas
Este ítem está sujeto a una licencia Creative Commons. Licencia Creative Commons