Publication: Eloy Fernández Porta y la condición
afterpop
:
metodologías analíticas y estrategias artísticas ante la
fabricación de la subjetividad
Authors
Tarancón Royo, Héctor
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Publisher
Murcia: Universidad de Murcia, Editum
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DOI
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info:eu-repo/semantics/article
Description
Abstract
Como resultado de los últimos desarrollos de los medios de reproducción y
distribución de imágenes, la cultura de masas surge a principios del siglo XX y rede
fi
ne
a lo largo de toda la centuria el modo de consumo el estatuto del arte y las maneras de
percepción de su sociedad de una manera irrecuperable. Aún más, con el auge de internet y
la creciente fragmentación de los movimientos culturales, la cultura de masas se expande y se
expone a su recon
fi
guración institucional y comercial por parte del capitalismo. Sin embargo,
tanto la Historia del Arte como la estética tradicional, centradas en ocasiones más en
análisis historicistas o defensas del arte elevado, han obviado estos últimos cambios. Debido
a esto, con un afán más interdisciplinar, surgen los estudios visuales y, de manera decisiva,
la teoría
afterpop
de Eloy Fernández Porta. Su postura, más antropológica y crítica con las
posturas teóricas tradicionales, analiza los efectos del
capitalismo emocional
y la necesidad de
la renovación del lenguaje analítico que obliga, al
fi
nal, a repensar nuestra condición y los
instrumentos por los que aprehendemos la realidad.
As a result of the lasts developments of the image’s reproduction and distribution media, mass culture appears in the beginnings of the twentieth century to rede fi ne over the whole century the manner of consumption, the art condition and the ways of seeing of his whole society in an irrecoverable way. More deeply, internet’s rises and cultural movements’s growing fragmentation lead to an extension and a transformation of the mass culture into commercial products and institutional contents by the capitalism. However, as much as Art History and Aesthetics, more focused on historicist researches or defenses of the high art, have ignored these last changes. Due to this, visual studies and, more decisive, the afterpop ’s theory of Eloy Fernandez Porta, have a more interdisciplinary researching methods. In this way, afterpop ’s theory combines the instruments of the anthropological discipline and the review of the traditional theories to research the e ff ects of the emotional capitalism and the necessity of renovation of the theoretical language. Lastly, these view leads to the obligation of reconsider our condition and the analytical instruments with which we understand our context.
As a result of the lasts developments of the image’s reproduction and distribution media, mass culture appears in the beginnings of the twentieth century to rede fi ne over the whole century the manner of consumption, the art condition and the ways of seeing of his whole society in an irrecoverable way. More deeply, internet’s rises and cultural movements’s growing fragmentation lead to an extension and a transformation of the mass culture into commercial products and institutional contents by the capitalism. However, as much as Art History and Aesthetics, more focused on historicist researches or defenses of the high art, have ignored these last changes. Due to this, visual studies and, more decisive, the afterpop ’s theory of Eloy Fernandez Porta, have a more interdisciplinary researching methods. In this way, afterpop ’s theory combines the instruments of the anthropological discipline and the review of the traditional theories to research the e ff ects of the emotional capitalism and the necessity of renovation of the theoretical language. Lastly, these view leads to the obligation of reconsider our condition and the analytical instruments with which we understand our context.
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