Publication: El gasto económico en centros de fitness low-cost: Diferencias según fidelidad y características del cliente
Authors
García Fernández, J. ; Gálvez Ruiz, Pablo ; Bernal García, A. ; Vélez Colón, L.
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Publisher
Murcia: Servicio de Publicaciones de la Universidad de Murcia
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DOI
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info:eu-repo/semantics/article
Description
Abstract
Debido al incremento en el número de instalaciones y clientes, los centros de fitness están siendo examinados
para comprender el comportamiento
del consumidor que asiste a estas organizaciones deportivas.
Por ello el objetivo de esta investigación fue analizar si existían diferencias
de gasto económico en base al perfil y a la fidelidad de clientes en centros
de fitness low-cost. La muestra se compuso de 8462 clientes de los que el
50.9% (n=4303) fueron mujeres y el 49.1% (n=4159) hombres. Se realizaron
análisis descriptivos y de la varianza para dar respuesta al objetivo. Los principales resultados indican que existen diferencias significativas en
cuanto al gasto económico según el género, la edad, la permanencia en la
organización y las intenciones de comportamiento medidas con el Net Promoter
Score. Estos hallazgos son de especial relevancia ya que favorecen el
conocimiento detallado de los clientes, y de cuáles son las variables que se
deberían gestionar adecuadamente para aumentar el gasto
ABSTRACT: The growth in the number of fitness centers and their clients, the study sought to examine and understand the behaviour of consumer of these sport organizations. Therefore, the objective of this study was to analyze for differences in economic expenditures based on customer loyalty and customer profile in low-cost fitness centers. The sample was composed of 8462 clients of which 50.9% (n=4303) were women and 49.1% (n=4159) men. A descriptive analysis was conducted with the variance to address the objective of the study. The principle results indicate significant differences in regards to the economic expenditures acording to gender, age, longevity with the organization and behaviour intentions as measured with Net Promoter Score. These findings are of important relevance offering a detailed understanding of clients and variables which should be appropriately managed to increase the clients`expenditure
ABSTRACT: The growth in the number of fitness centers and their clients, the study sought to examine and understand the behaviour of consumer of these sport organizations. Therefore, the objective of this study was to analyze for differences in economic expenditures based on customer loyalty and customer profile in low-cost fitness centers. The sample was composed of 8462 clients of which 50.9% (n=4303) were women and 49.1% (n=4159) men. A descriptive analysis was conducted with the variance to address the objective of the study. The principle results indicate significant differences in regards to the economic expenditures acording to gender, age, longevity with the organization and behaviour intentions as measured with Net Promoter Score. These findings are of important relevance offering a detailed understanding of clients and variables which should be appropriately managed to increase the clients`expenditure
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