Publication: Impacto de las redes sociales en los proyectos comunitarios en la Región de Murcia
Authors
Baños López, Maria Trinidad ; Pastor Seller, Enrique
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Description
©2024. This manuscript version is made available under the CC-BY-NC-ND 4.0 license http://creativecommons.org/licenses/by-nc-nd/4.0/
This document is the Published version of a Published Work that appeared in final form in Prisma Social.
Abstract
El artículo presenta los resultados de una
investigación empírica orientada a analizar la
influencia de las redes sociales en proyectos
comunitarios impulsados en barrios en situación
de vulnerabilidad y/o exclusión social. En primer
lugar, se caracteriza el universo de proyectos
comunitarios en un contexto territorial delimitado
(región de Murcia, España) y, posteriormente, se
analizan los impactos que las redes sociales han
tenido en estos (contenido, tipología, vinculación,
plan de comunicación interno/externo, fines,
alcance, participación, competencias, formación
y propuestas). En cuanto al procedimiento, se
analizan 22 proyectos comunitarios desde su
inicio (2021) hasta (2023), a través del análisis
documental (proyectos, memorias) y digital/redes
sociales y/o plataformas (Instagram, Facebook,
X, Tiktok, Youtube y Web); analizándose 1282
documentos/gráficos. Posteriormente, se realizan
entrevistas semiestructuradas a las personas
profesionales responsables del universo de los
proyectos comunitarios, aplicando cuestionarios
y constituyendo un grupo de discusión con los/as
profesionales implicados/as. Los instrumentos de
recogida de datos fueron previamente validados.
Los resultados obtenidos evidencian la importancia
y el impacto de las redes sociales en los proyectos,
convirtiéndose en espacios comunitarios virtuales
generadores de participación ciudadana, que
favorecen la difusión de acciones y procesos,
la visibilidad de participantes y resultados, la
transparencia de procesos participativos, acciones
y decisiones, así como el impulso de sinergias
comunitarias.
This article presents the results of an empirical investigation aimed at analyzing the influence of social networks on community projects promoted in neighborhoods in situations of vulnerability and/ or social exclusion. First, the universe of community projects in a delimited territorial context (region of Murcia, Spain) is characterized and, subsequently, the impacts that social networks have had on them (content, typology, linkage, internal/external communication plan, aims, scope, participation, competencies, training and proposals) are analyzed. As for the procedure, the 22 community projects were analyzed from their inception (2021) to (2023), through documentary analysis (projects, memories) and digital/social networks and/or platforms (Instagram, Facebook, X, Tiktok, Youtube and Web); 1282 documents/graphs were analyzed. Subsequently, semi-structured interviews were conducted with the professionals responsible for the universe of community projects, questionnaires were applied and a discussion group was formed with the professionals involved. The data collection instruments were previously validated. The results obtained show the importance and impact of social networks in the projects, becoming virtual community spaces that generate citizen participation, favoring the dissemination of actions and processes, the visibility of participants and results, the transparency of participatory processes, actions and decisions, as well as the promotion of community synergies.
This article presents the results of an empirical investigation aimed at analyzing the influence of social networks on community projects promoted in neighborhoods in situations of vulnerability and/ or social exclusion. First, the universe of community projects in a delimited territorial context (region of Murcia, Spain) is characterized and, subsequently, the impacts that social networks have had on them (content, typology, linkage, internal/external communication plan, aims, scope, participation, competencies, training and proposals) are analyzed. As for the procedure, the 22 community projects were analyzed from their inception (2021) to (2023), through documentary analysis (projects, memories) and digital/social networks and/or platforms (Instagram, Facebook, X, Tiktok, Youtube and Web); 1282 documents/graphs were analyzed. Subsequently, semi-structured interviews were conducted with the professionals responsible for the universe of community projects, questionnaires were applied and a discussion group was formed with the professionals involved. The data collection instruments were previously validated. The results obtained show the importance and impact of social networks in the projects, becoming virtual community spaces that generate citizen participation, favoring the dissemination of actions and processes, the visibility of participants and results, the transparency of participatory processes, actions and decisions, as well as the promotion of community synergies.
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Proyectos comunitarios , Trabajo social comunitario , Participación ciudadana , Proyectos comunitarios , Trabajo comunitario , Redes sociales , Innovación social , Sinergias comunitarias , Participación social , Community projects , Community work , Social networks , Social innovation , Community synergies , Social participation
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