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Cognitive operations in eco-friendly car advertising.

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dc.contributor.authorCortés de los Ríos, María Enriqueta
dc.contributor.authorNegro Alousque, Isabel
dc.date.accessioned2022-09-06T07:46:15Z
dc.date.available2022-09-06T07:46:15Z
dc.date.issued2022
dc.description.abstractThis paper presents a corpus-based analysis of printed eco-friendly car advertisements in English in line with the growing consumer interest in environmental issues and the development of green advertising. The aim of the research is threefold: 1) to unveil the content cognitive operations (for the purpose of this research, metonymy, metonymic chain, metaphoric amalgam and metaphor) underlying the ads and their modes of representation; 2) to examine the relationship between (i) these conceptual operations and the environmental claims made by advertisers, and (ii) the environmental claims made by advertisers and the text-image interaction. In this light, the paper yields two major findings: a) the cognitive operations underlying our corpus are usually rendered in the visual and verbal modes; b) the environmental claims underlying the ads correlate with the conceptual content and the text-image interplay. The conscious use of these mechanisms by advertisers can help the manner in which messages are interpreted.es
dc.formatapplication/pdfes
dc.format.extent19es
dc.identifier.doihttps://doi.org/10.6018/ijes.469131
dc.identifier.eisbnInternational Journal of English Studies, Vol.22 (1), 2022es
dc.identifier.issn1989-6131
dc.identifier.issn1578-7044
dc.identifier.urihttp://hdl.handle.net/10201/123085
dc.languageenges
dc.publisherUniversidad de Murcia, Servicio de Publicacioneses
dc.relationSin financiación externa a la Universidades
dc.rightsinfo:eu-repo/semantics/openAccesses
dc.rightsAttribution-NonCommercial-NoDerivatives 4.0 Internacional*
dc.rights.urihttp://creativecommons.org/licenses/by-nc-nd/4.0/*
dc.subjectCognitive operationses
dc.subjectGreen advertisinges
dc.subjectEnvironmental claimses
dc.subjectMultimodalityes
dc.subjectText image interplayes
dc.subject.otherCDU::8- Lingüística y literatura::80 - Cuestiones generales relativas a la lingüística y literatura. Filologíaes
dc.titleCognitive operations in eco-friendly car advertising.es
dc.typeinfo:eu-repo/semantics/articlees
dspace.entity.typePublicationes
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International Journal of English Studies 2022, V. 22, N. 1