Publication: La fiesta popular de la tomatina de Buñol: gestión e impacto de una fiesta internacional
Authors
Cuenca Yxeres, Enric ; Giménez Chornet, Vicent
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Publisher
Escuela Universitaria de Turismo. Universidad de Murcia
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Description
Abstract
Una de las fiestas populares por excelencia en España es la
Tomatina, del municipio de Buñol, acreditada por la gran
aglomeración de participantes que acuden desde diferentes partes
del mundo. Se analiza la gestión de la fiesta, y las razones por las
que el gobierno local ha decidido intervenir, limitando el número de
participantes mediante una pequeña cuota, garantizado la seguridad
de las personas. Se constata la escasa repercusión econ ómica que la
fiesta tiene sobre la economía local, y en cambio la gran
repercusión mediática. El gobierno local de Buñol ha conseguido la
sostenibilidad de la fiesta, gracias a la autofinanciación.
ABSTRACT: One of the festivals for excellence in Spain is la Tomatina, in the municipality of Buñol, accredited by the great agglomeration of participants who come from different parts of the world. The feast management is analyzed, and the reasons why the local Government has decided to intervene, by limiting the number of participants through a small fee, guaranteed the safety of persons. There is little economic impact that the feast has on the local economy and on the other hand the great media coverage. The local Government of Buñol has managed the sustainability of the Festival, thanks to the self-financing.
ABSTRACT: One of the festivals for excellence in Spain is la Tomatina, in the municipality of Buñol, accredited by the great agglomeration of participants who come from different parts of the world. The feast management is analyzed, and the reasons why the local Government has decided to intervene, by limiting the number of participants through a small fee, guaranteed the safety of persons. There is little economic impact that the feast has on the local economy and on the other hand the great media coverage. The local Government of Buñol has managed the sustainability of the Festival, thanks to the self-financing.
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