Publication: Mito y estrategias para un destino romántico: la ciudad de Teruel
Authors
Andrés Sarasa, José Luis
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Publisher
Murcia: Servicio de Publicaciones de la Universidad de Murcia
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DOI
http://dx.doi.org/10.6018/turismo.36.230871
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info:eu-repo/semantics/article
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Abstract
Las ciudades históricas, definidas por la interdependencia entre patrimonio cultural
inmaterial y patrimonio cultural y natural, disponen de una ventaja cualitativa para posicionarse
en la nueva función de la internacionalización.
El objetivo de este trabajo se centra en presentar y analizar el proceso llevado a cabo
por la ciudad histórica de Teruel para ocupar un sitio en la nueva jerarquía urbana. Utiliza el
mito de los Amantes como capital/imagen para realizar el proceso de su internacionalización.
Un proceso que se concreta en tres estrategias, equivalente a otras tantas etapas que van de
lo local a lo internacional, en las que participan un amplio conjunto de actores: el Centro de
Iniciativas Turísticas con la entrega de la Medalla de los Amantes, la Fundación Bodas de
Isabel en la recreación del mito y el Ayuntamiento busca la definitiva internacionalización
con el Proyecto Europa Enamorada.
ABSTRACT The historic cities, defined by the interdependence between tangible and intangible cultural heritage and natural heritage, have a qualitative advantage to position themselves in the new function of internationalization. The aim of this paper is to present and analyze the process conducted by the historic town of Teruel to occupy a place in the new urban hierarchy. The city uses the myth of the Lovers as the capital/image to make the process of internationalization. A process as embodied inthree strategies, with different stages of development, from the local to the international, involving a wide range of actors: the Tourist Initiatives Center with the presentation of the Medal of the Lovers, the Foundation «Bodas de Isabel» in creating the myth, and the City Council, which seeks to internationalization with the project: Europe In Love.
ABSTRACT The historic cities, defined by the interdependence between tangible and intangible cultural heritage and natural heritage, have a qualitative advantage to position themselves in the new function of internationalization. The aim of this paper is to present and analyze the process conducted by the historic town of Teruel to occupy a place in the new urban hierarchy. The city uses the myth of the Lovers as the capital/image to make the process of internationalization. A process as embodied inthree strategies, with different stages of development, from the local to the international, involving a wide range of actors: the Tourist Initiatives Center with the presentation of the Medal of the Lovers, the Foundation «Bodas de Isabel» in creating the myth, and the City Council, which seeks to internationalization with the project: Europe In Love.
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