Publication: Análisis comparativo de la calidad percibida por espectadores en deportes de combate
Authors
Angosto Sánchez, Salvador ; Martínez-Abellán, Alberto ; Rabadán Iniesta, J. de C. ; López-Gullóm, José María
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Facultad de Ciencias del Deporte
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Publisher
Murcia: Servicio de Publicaciones de la Universidad de Murcia
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DOI
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info:eu-repo/semantics/article
Description
Abstract
El interés por conocer las percepciones del espectador respecto a
la calidad y el valor del servicio, se ha trasladado a los eventos deportivos.
Conocer cuáles son los elementos determinantes para alcanzar la satisfacción
general del espectador, propiciará a los organizadores una mayor lealtad y mejora en la planificación de próximos eventos. Este estudio analiza a través de un cuestionario, las distintas dimensiones de calidad percibida, que presenta un evento deportivo de combate, calidad de servicio global, satisfacción general elementos de la competición e intenciones futuras, según la percepción
del espectador en los Campeonatos de España absolutos de las modalidades
deportivas de Taekwondo y Lucha Olímpica. La dimensión de calidad percibida fue la peor valorada de forma global por los espectadores de los dos
campeonatos, siendo la calidad de resultado la menos puntuada. Sin embargo, las intenciones futuras fueron el factor más valorado, existiendo pequeñas diferencias entre ambos eventos. estos resultados son relevantes para los gestores de eventos deportivos para planificar estrategas para la mejora del servicio.
ABSTRACT: The interest in knowing the user’s perceptions regarding the quality and value of the service has been transferred to the sports events. Knowing which are the determinant elements for the general satisfaction of the spectator, will cause to the organizations a greater loyalty and improvement in its sport projects. This study analyzes, through a questionnaire, the different dimensions from the quality perceived, services quality, competitions elements and futures intentions in the prediction of the general satisfaction of the spectator in Taekwondo and Wrestling Spanish Championships. The results indicated the quality dimension was the worst valued for the spectators in both sports, being the results quality the low punctuation dimension. However, the future intentions has got the best valued dimension for the spectators, there are not exist more differences between the both championships These results would be relevant for managers in charge of sport events in order to plan strategies dedicated to services improvement.
ABSTRACT: The interest in knowing the user’s perceptions regarding the quality and value of the service has been transferred to the sports events. Knowing which are the determinant elements for the general satisfaction of the spectator, will cause to the organizations a greater loyalty and improvement in its sport projects. This study analyzes, through a questionnaire, the different dimensions from the quality perceived, services quality, competitions elements and futures intentions in the prediction of the general satisfaction of the spectator in Taekwondo and Wrestling Spanish Championships. The results indicated the quality dimension was the worst valued for the spectators in both sports, being the results quality the low punctuation dimension. However, the future intentions has got the best valued dimension for the spectators, there are not exist more differences between the both championships These results would be relevant for managers in charge of sport events in order to plan strategies dedicated to services improvement.
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