Publication: Análisis diferenciado del perfil y de la motivación del turista nacional y extranjero en la ruta del vino del marco de Jerez
Authors
López Guzman, Tomás ; Rodríguez García, Juan ; Vieira Rodríguez, Áurea
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Publisher
Escuela Universitaria de Turismo. Universidad de Murcia
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DOI
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info:eu-repo/semantics/article
Description
Abstract
Las motivaciones y actitud de los turistas en la actualidad
están permitiendo el desarrollo de nuevos productos y destinos que
permiten satisfacer las nuevas demandas de los viajeros. En este
artículo presentamos una investigación centrada en el turismo del
vino, en concreto la Denominación de Origen Jerez-Sherry. Esta
denominación gira en torno a una ruta del vino cuyas bodegas
reciben alrededor de 500.000 visitas anualmente. Así mismo,
presentamos los resultados obtenidos de un trabajo de campo,
llevado a cabo dentro de las propias bodegas, donde se ha realizado
una encuesta a los turistas para conocer sus motivaciones y percepciones. Los principales resultados de esta investigación nos
muestran el elevado grado de satisfacción de los turistas respecto a
la bodega que han visitado, así como la interrelación existente entre
el vino, la gastronomía local y el creciente interés de los viajeros
por todo lo relacionado con la cultura del vino.
ABSTRACT: The motivations and attitudes of tourists today are enabling the development of new products and destinations available to meet the new demands of travelers. In this paper we present an investigation focusing on wine tourism, specifically the Designation of Origin Sherry. This designation focuses on a wine tour whose warehouses receive about 500,000 visitors annually. Furthermore, we present the results of a field study, conducted within the wineries themselves, which has surveyed the tourists to know their motivations and perceptions. The main results of this research show the high degree of satisfaction regarding tourists who have visited the winery and the interrelationship between the wine, local cuisine and the growing interest of travelers for everything related to culture wine.
ABSTRACT: The motivations and attitudes of tourists today are enabling the development of new products and destinations available to meet the new demands of travelers. In this paper we present an investigation focusing on wine tourism, specifically the Designation of Origin Sherry. This designation focuses on a wine tour whose warehouses receive about 500,000 visitors annually. Furthermore, we present the results of a field study, conducted within the wineries themselves, which has surveyed the tourists to know their motivations and perceptions. The main results of this research show the high degree of satisfaction regarding tourists who have visited the winery and the interrelationship between the wine, local cuisine and the growing interest of travelers for everything related to culture wine.
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