Publication: Imaginario social e ideología en discursos patronales de Sax (1890-2010) y Rubí (1890-2003) bajo la perspectiva retórico-pragmática
Authors
Laborda Gil, Xavier
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Publisher
Universidad de Murcia: Servicio de Publicaciones
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DOI
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info:eu-repo/semantics/article
Description
Abstract
El artículo trata de la retórica de
las salutaciones de las fiestas patronales en
las localidades de Sax (Alicante, 1890–2010)
y Rubí (Barcelona, 1890–2003). Estos cor
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pus textuales proceden de los programa de
las fiestas patronales. Los discursos reflejan
vinculaciones institucionales, circunstancias
históricas e influencias del periodismo y la
publicidad. El estudio de las salutaciones,
del subgénero epidíctico, muestra elemen
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tos de influencia ideológica y de creación
del imaginario social. En los corpus de
Sax y Rubí se aprecian las etapas informa
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tiva (1890–1930), ideológica (1931–1978) y
publicitaria (1979–), en las que se pasa de
una producción descriptiva (1890–1930) a
otras de intención explícitamente ideológi
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ca (1931–1978) y, finalmente, publicitaria
(1979–). Los discursos y los programas en
que aparecen son constructos semióticos
que reflejan discursos ideológicos y persua
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sivos sobre intereses sociales cambiantes,
que cumplen finalidades de estabilización
o de cuestionamiento de formas de poder
“Social imaginary and ideology in patron speeches. A rhetoric and prag - matic study of the festive corpus of Sax (1890.2010) and Rubí (1890–2003)”. The paper deals with the rhetoric of the saluta - tions of the festivities in the localities of Sax (Alicante, 1890–2010) and Rubí (Barcelona, 1890–2003). These textual corpus come from the program of the patron festivities. The speeches reflect institutional linkages, historical circumstances and influences of journalism and publicity. The study of sa - lutations, of the epidictic subgenre, shows elements of ideological influence and crea - tion of the social imaginary. The informa - tive (1890–1930), ideological (1931–1978) and advertising (1979–) stages are shown in those corpus from Sax and Rubí, in which one goes from a descriptive production (1890–1930) to one of explicit ideology (1931–1978) and, finally, the advertising sta - ge (1979–). The speeches and programs in which they appear are semiotic constructs that reflect ideological and persuasive dis - courses on changing social interests, which fulfill goals of stabilization or questioning of forms of power.
“Social imaginary and ideology in patron speeches. A rhetoric and prag - matic study of the festive corpus of Sax (1890.2010) and Rubí (1890–2003)”. The paper deals with the rhetoric of the saluta - tions of the festivities in the localities of Sax (Alicante, 1890–2010) and Rubí (Barcelona, 1890–2003). These textual corpus come from the program of the patron festivities. The speeches reflect institutional linkages, historical circumstances and influences of journalism and publicity. The study of sa - lutations, of the epidictic subgenre, shows elements of ideological influence and crea - tion of the social imaginary. The informa - tive (1890–1930), ideological (1931–1978) and advertising (1979–) stages are shown in those corpus from Sax and Rubí, in which one goes from a descriptive production (1890–1930) to one of explicit ideology (1931–1978) and, finally, the advertising sta - ge (1979–). The speeches and programs in which they appear are semiotic constructs that reflect ideological and persuasive dis - courses on changing social interests, which fulfill goals of stabilization or questioning of forms of power.
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