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Título: | Closeness and distance through the agentive authorial voice: construing credibility in promotional discourse. |
Fecha de publicación: | 2020 |
Editorial: | Universidad de Murcia, Servicio de Publicaciones |
Cita bibliográfica: | International Journal of English Studies, Vol. 20 (1), 2020 |
ISSN: | 1989-6131 1578-7044 |
Materias relacionadas: | CDU::8- Lingüística y literatura |
Palabras clave: | Credibility Persuasion Closeness Distance Agentive self mentioning Attenuation Hotel websites |
Resumen: | Credibility is a function associated with promotional genres and persuasion, and a powerful marketing concept (Eisend, 2006; Ming, 2006) which provides trustworthiness about the quality of products or services offered by hotels (Suau-Jiménez, 2012a, 2019). It is partly attained through the hotel‘s self-mentioning in websites. When this self-mentioning is agentive with action verbs, the main instantiation is the pronoun we, projecting closeness and assertiveness. However, this self-representation is also construed with depersonalized realizations like the hotel‘s proper name, other nominalizations or even pronouns like it and they, which provide attenuating aspects and create a sense of distance. The current corpus-based study of 112 hotel websites hypothesizes that this attenuation may diminish closeness of the authorial voice (Brown & Levinson, 1987), thus displaying authority, following disciplinary and generic constraints. Results suggest that discursive closeness and distance, intertwined with personalized and depersonalized self-representations of the authorial voice, may aid to improve credibility. |
Autor/es principal/es: | Suau Jiménez, Francisca |
URI: | http://hdl.handle.net/10201/97343 |
DOI: | https://doi.org/10.6018/ijes.416301 |
Tipo de documento: | info:eu-repo/semantics/article |
Número páginas / Extensión: | 20 |
Derechos: | info:eu-repo/semantics/openAccess Attribution-NonCommercial-NoDerivatives 4.0 International |
Aparece en las colecciones: | 2020, V. 20, N. 1 |
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