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Campo DC | Valor | Lengua/Idioma |
---|---|---|
dc.contributor.author | Suau Jiménez, Francisca | - |
dc.date.accessioned | 2020-10-15T08:39:09Z | - |
dc.date.available | 2020-10-15T08:39:09Z | - |
dc.date.issued | 2020 | - |
dc.identifier.citation | International Journal of English Studies, Vol. 20 (1), 2020 | es |
dc.identifier.issn | 1989-6131 | - |
dc.identifier.issn | 1578-7044 | - |
dc.identifier.uri | http://hdl.handle.net/10201/97343 | - |
dc.description.abstract | Credibility is a function associated with promotional genres and persuasion, and a powerful marketing concept (Eisend, 2006; Ming, 2006) which provides trustworthiness about the quality of products or services offered by hotels (Suau-Jiménez, 2012a, 2019). It is partly attained through the hotel‘s self-mentioning in websites. When this self-mentioning is agentive with action verbs, the main instantiation is the pronoun we, projecting closeness and assertiveness. However, this self-representation is also construed with depersonalized realizations like the hotel‘s proper name, other nominalizations or even pronouns like it and they, which provide attenuating aspects and create a sense of distance. The current corpus-based study of 112 hotel websites hypothesizes that this attenuation may diminish closeness of the authorial voice (Brown & Levinson, 1987), thus displaying authority, following disciplinary and generic constraints. Results suggest that discursive closeness and distance, intertwined with personalized and depersonalized self-representations of the authorial voice, may aid to improve credibility. | es |
dc.format | application/pdf | es |
dc.format.extent | 20 | es |
dc.language | eng | es |
dc.publisher | Universidad de Murcia, Servicio de Publicaciones | es |
dc.relation | Sin financiación externa a la Universidad | es |
dc.rights | info:eu-repo/semantics/openAccess | es |
dc.rights | Attribution-NonCommercial-NoDerivatives 4.0 International | * |
dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/4.0/ | * |
dc.subject | Credibility | es |
dc.subject | Persuasion | es |
dc.subject | Closeness | es |
dc.subject | Distance | es |
dc.subject | Agentive self mentioning | es |
dc.subject | Attenuation | es |
dc.subject | Hotel websites | es |
dc.subject.other | CDU::8- Lingüística y literatura | es |
dc.title | Closeness and distance through the agentive authorial voice: construing credibility in promotional discourse. | es |
dc.type | info:eu-repo/semantics/article | es |
dc.identifier.doi | https://doi.org/10.6018/ijes.416301 | - |
Aparece en las colecciones: | 2020, V. 20, N. 1 |
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