Por favor, use este identificador para citar o enlazar este ítem: https://doi.org/10.6018/ijes.416301

Título: Closeness and distance through the agentive authorial voice: construing credibility in promotional discourse.
Fecha de publicación: 2020
Editorial: Universidad de Murcia, Servicio de Publicaciones
Cita bibliográfica: International Journal of English Studies, Vol. 20 (1), 2020
ISSN: 1989-6131
1578-7044
Materias relacionadas: CDU::8- Lingüística y literatura
Palabras clave: Credibility
Persuasion
Closeness
Distance
Agentive self mentioning
Attenuation
Hotel websites
Resumen: Credibility is a function associated with promotional genres and persuasion, and a powerful marketing concept (Eisend, 2006; Ming, 2006) which provides trustworthiness about the quality of products or services offered by hotels (Suau-Jiménez, 2012a, 2019). It is partly attained through the hotel‘s self-mentioning in websites. When this self-mentioning is agentive with action verbs, the main instantiation is the pronoun we, projecting closeness and assertiveness. However, this self-representation is also construed with depersonalized realizations like the hotel‘s proper name, other nominalizations or even pronouns like it and they, which provide attenuating aspects and create a sense of distance. The current corpus-based study of 112 hotel websites hypothesizes that this attenuation may diminish closeness of the authorial voice (Brown & Levinson, 1987), thus displaying authority, following disciplinary and generic constraints. Results suggest that discursive closeness and distance, intertwined with personalized and depersonalized self-representations of the authorial voice, may aid to improve credibility.
Autor/es principal/es: Suau Jiménez, Francisca
URI: http://hdl.handle.net/10201/97343
DOI: https://doi.org/10.6018/ijes.416301
Tipo de documento: info:eu-repo/semantics/article
Número páginas / Extensión: 20
Derechos: info:eu-repo/semantics/openAccess
Attribution-NonCommercial-NoDerivatives 4.0 International
Aparece en las colecciones:2020, V. 20, N. 1

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