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https://doi.org/10.6018/ijes.469131
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Título: | Cognitive operations in eco-friendly car advertising. |
Fecha de publicación: | 2022 |
Editorial: | Universidad de Murcia, Servicio de Publicaciones |
Cita bibliográfica: | International Journal of English Studies, Vol.22 (1), 2022 |
ISSN: | 1989-6131 1578-7044 |
Materias relacionadas: | CDU::8- Lingüística y literatura::80 - Cuestiones generales relativas a la lingüística y literatura. Filología |
Palabras clave: | Cognitive operations Green advertising Environmental claims Multimodality Text image interplay |
Resumen: | This paper presents a corpus-based analysis of printed eco-friendly car advertisements in English in line with the growing consumer interest in environmental issues and the development of green advertising. The aim of the research is threefold: 1) to unveil the content cognitive operations (for the purpose of this research, metonymy, metonymic chain, metaphoric amalgam and metaphor) underlying the ads and their modes of representation; 2) to examine the relationship between (i) these conceptual operations and the environmental claims made by advertisers, and (ii) the environmental claims made by advertisers and the text-image interaction. In this light, the paper yields two major findings: a) the cognitive operations underlying our corpus are usually rendered in the visual and verbal modes; b) the environmental claims underlying the ads correlate with the conceptual content and the text-image interplay. The conscious use of these mechanisms by advertisers can help the manner in which messages are interpreted. |
Autor/es principal/es: | Cortés de los Ríos, María Enriqueta Negro Alousque, Isabel |
URI: | http://hdl.handle.net/10201/123085 |
DOI: | https://doi.org/10.6018/ijes.469131 |
Tipo de documento: | info:eu-repo/semantics/article |
Número páginas / Extensión: | 19 |
Derechos: | info:eu-repo/semantics/openAccess Attribution-NonCommercial-NoDerivatives 4.0 Internacional |
Aparece en las colecciones: | 2022, V. 22, N. 1 |
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469131-Article Text-1901851-1-10-20220630.pdf | 626,71 kB | Adobe PDF | Visualizar/Abrir |
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