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Campo DC | Valor | Lengua/Idioma |
---|---|---|
dc.contributor.author | Cortés de los Ríos, María Enriqueta | - |
dc.contributor.author | Negro Alousque, Isabel | - |
dc.date.accessioned | 2022-09-06T07:46:15Z | - |
dc.date.available | 2022-09-06T07:46:15Z | - |
dc.date.issued | 2022 | - |
dc.identifier.citation | International Journal of English Studies, Vol.22 (1), 2022 | es |
dc.identifier.issn | 1989-6131 | - |
dc.identifier.issn | 1578-7044 | - |
dc.identifier.uri | http://hdl.handle.net/10201/123085 | - |
dc.description.abstract | This paper presents a corpus-based analysis of printed eco-friendly car advertisements in English in line with the growing consumer interest in environmental issues and the development of green advertising. The aim of the research is threefold: 1) to unveil the content cognitive operations (for the purpose of this research, metonymy, metonymic chain, metaphoric amalgam and metaphor) underlying the ads and their modes of representation; 2) to examine the relationship between (i) these conceptual operations and the environmental claims made by advertisers, and (ii) the environmental claims made by advertisers and the text-image interaction. In this light, the paper yields two major findings: a) the cognitive operations underlying our corpus are usually rendered in the visual and verbal modes; b) the environmental claims underlying the ads correlate with the conceptual content and the text-image interplay. The conscious use of these mechanisms by advertisers can help the manner in which messages are interpreted. | es |
dc.format | application/pdf | es |
dc.format.extent | 19 | es |
dc.language | eng | es |
dc.publisher | Universidad de Murcia, Servicio de Publicaciones | es |
dc.relation | Sin financiación externa a la Universidad | es |
dc.rights | info:eu-repo/semantics/openAccess | es |
dc.rights | Attribution-NonCommercial-NoDerivatives 4.0 Internacional | * |
dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/4.0/ | * |
dc.subject | Cognitive operations | es |
dc.subject | Green advertising | es |
dc.subject | Environmental claims | es |
dc.subject | Multimodality | es |
dc.subject | Text image interplay | es |
dc.subject.other | CDU::8- Lingüística y literatura::80 - Cuestiones generales relativas a la lingüística y literatura. Filología | es |
dc.title | Cognitive operations in eco-friendly car advertising. | es |
dc.type | info:eu-repo/semantics/article | es |
dc.identifier.doi | https://doi.org/10.6018/ijes.469131 | - |
Aparece en las colecciones: | 2022, V. 22, N. 1 |
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469131-Article Text-1901851-1-10-20220630.pdf | 626,71 kB | Adobe PDF | Visualizar/Abrir |
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