Library Marketing in Spain: State-of-The-art

Abstract

This work describes library marketing in Spain, beginning with the first theoretical works on the subject until the present situation, with the daily practices of libraries and related organisations. The current practices include principally the application of empirical knowledge to design tailored services for target groups, as well as promoting specific services and centres, such as reading and libraries in general, and studying the public, specially with user satisfaction studies carried out for the purpose of evaluating services, but which are still underdeveloped in terms of market segmentation studies