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Campo DC | Valor | Lengua/Idioma |
---|---|---|
dc.contributor | Gupta, Dinesh K. | es |
dc.contributor | Massísimo i Sánchez de Boado, Àngels | es |
dc.contributor | Koontz, Christie | es |
dc.contributor | Savard, Rejean | es |
dc.contributor.author | Massísimo i Sánchez de Boado, Àngels | es |
dc.contributor.author | Gómez-Hernández, José-Antonio | es |
dc.date.accessioned | 2015-12-21T17:16:50Z | - |
dc.date.available | 2015-12-21T17:16:50Z | - |
dc.date.issued | 2006 | es |
dc.identifier | Massísimo, Angèls and Gómez-Hernández, José-Antonio . Library Marketing in Spain: State-of-The-art., 2006 In: Marketing Library and Information Services: International Perspectives. K. G. Saur, pp. 52-63. [Book chapter] | es |
dc.identifier.isbn | 9783598117534 | - |
dc.identifier.uri | http://hdl.handle.net/10201/47171 | - |
dc.description.abstract | This work describes library marketing in Spain, beginning with the first theoretical works on the subject until the present situation, with the daily practices of libraries and related organisations. The current practices include principally the application of empirical knowledge to design tailored services for target groups, as well as promoting specific services and centres, such as reading and libraries in general, and studying the public, specially with user satisfaction studies carried out for the purpose of evaluating services, but which are still underdeveloped in terms of market segmentation studies | es |
dc.format | application/pdf | es |
dc.format.extent | 13 | - |
dc.language | spa | es |
dc.publisher | K. G. Saur | es |
dc.rights | info:eu-repo/semantics/openAccess | es |
dc.rights | Attribution-NonCommercial-NoDerivatives 4.0 Internacional | * |
dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/4.0/ | * |
dc.subject | Management | es |
dc.title | Library Marketing in Spain: State-of-The-art | es |
dc.type | info:eu-repo/semantics/bookPart | es |
dc.type | info:eu-repo/semantics/review | es |
Aparece en las colecciones: | Artículos: Información y Documentación |
Ficheros en este ítem:
Fichero | Descripción | Tamaño | Formato | |
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Massisimo_Gomez_Marketing_libaries_spain_2006.pdf | 165,27 kB | Adobe PDF | Visualizar/Abrir |
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