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Title: Library Marketing in Spain: State-of-The-art
Issue Date: 2006
Publisher: K. G. Saur
Other Identifiers:
Massísimo, Angèls and Gómez-Hernández, José-Antonio . Library Marketing in Spain: State-of-The-art., 2006 In: Marketing Library and Information Services: International Perspectives. K. G. Saur, pp. 52-63. [Book chapter]
Keywords: Management
Abstract: This work describes library marketing in Spain, beginning with the first theoretical works on the subject until the present situation, with the daily practices of libraries and related organisations. The current practices include principally the application of empirical knowledge to design tailored services for target groups, as well as promoting specific services and centres, such as reading and libraries in general, and studying the public, specially with user satisfaction studies carried out for the purpose of evaluating services, but which are still underdeveloped in terms of market segmentation studies
Primary author: Massísimo i Sánchez de Boado, Àngels
Gómez-Hernández, José-Antonio
Secondary authors: Gupta, Dinesh K.
Massísimo i Sánchez de Boado, Àngels
Koontz, Christie
Savard, Rejean
Document type: info:eu-repo/semantics/bookPart
Number of pages / Extensions: 13
Rights: info:eu-repo/semantics/openAccess
Appears in Collections:Libros o capítulos de libro

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