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Título: | Library Marketing in Spain: State-of-The-art |
Fecha de publicación: | 2006 |
Editorial: | K. G. Saur |
ISBN: | 9783598117534 |
Otros identificadores: | Massísimo, Angèls and Gómez-Hernández, José-Antonio . Library Marketing in Spain: State-of-The-art., 2006 In: Marketing Library and Information Services: International Perspectives. K. G. Saur, pp. 52-63. [Book chapter] |
Palabras clave: | Management |
Resumen: | This work describes library marketing in Spain, beginning with the first theoretical works on the subject until the present situation, with the daily practices of libraries and related organisations. The current practices include principally the application of empirical knowledge to design tailored services for target groups, as well as promoting specific services and centres, such as reading and libraries in general, and studying the public, specially with user satisfaction studies carried out for the purpose of evaluating services, but which are still underdeveloped in terms of market segmentation studies |
Autor/es principal/es: | Massísimo i Sánchez de Boado, Àngels Gómez-Hernández, José-Antonio |
Autor/es secundario/s: | Gupta, Dinesh K. Massísimo i Sánchez de Boado, Àngels Koontz, Christie Savard, Rejean |
URI: | http://hdl.handle.net/10201/47171 |
Tipo de documento: | info:eu-repo/semantics/bookPart info:eu-repo/semantics/review |
Número páginas / Extensión: | 13 |
Derechos: | info:eu-repo/semantics/openAccess Attribution-NonCommercial-NoDerivatives 4.0 Internacional |
Aparece en las colecciones: | Artículos: Información y Documentación |
Ficheros en este ítem:
Fichero | Descripción | Tamaño | Formato | |
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Massisimo_Gomez_Marketing_libaries_spain_2006.pdf | 165,27 kB | Adobe PDF | Visualizar/Abrir |
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