Please use this identifier to cite or link to this item: http://hdl.handle.net/10201/43118

Title: Arte y marketing: Esfuerzos interdisciplinarios para una cultura de conciencia socio-ambiental
Other Titles: Art and marketing interdisciplinary: Efforts for a culture of social and environmental awareness
Issue Date: 2014
Publisher: Murcia: Servicio de Publicaciones de la Universidad de Murcia
ISSN: 1889-979X
1989-8452
Related subjects: 7 Bellas artes
Keywords: Arte
Publicidad
Art
Advertising
Abstract: Partiendo de referencias teóricas de Baudrillard, Kosuth, Debord, Kotler, Armstrong, Hagtvedt y Patrick se analiza la situación de la sociedad de consumo actual, así como iniciativas realizadas para generar conciencia ambiental. Se plantea la oportunidad de sumar esfuerzos de disciplinas como el Arte y el Marketing con la finalidad de traer propuestas que contribuyan a comunicar temas socio-ambientales. Viéndose casos de artistas como Colbert y Jordan, y campañas de marketing como Boxers y Cold meets silence se pretende dar una visión de cómo en las disciplinas del Arte y el Marketing se expresan los mensajes desde perspectivas diferentes, pero con objetivos comunes.
ABSTRACT: Based on theoretical references of Baudrillard, Kosuth, Debord, Kotler, Armstrong, Hagtvedt and Patrick, the current consumer society situation is discussed, as well as the initiatives that have been made to generate environmental awareness. It brings about the opportunity to join forces in disciplines such as Art and Marketing in order to establish proposals to help communicate socio-environmental issues. Seeing cases of artists like Colbert and Jordan, and marketing campaigns such as Boxers and Cold meets silence, are intended to give an overview of how the disciplines of Art and Marketing express messages from different perspectives, but with common goals.
Primary author: Belis Paulino, Elisaul
Published in: Arte y políticas de identidad, Vol. 10 (2014): Arte y sostenibilidad
URI: http://hdl.handle.net/10201/43118
Document type: info:eu-repo/semantics/article
Number of pages / Extensions: 18
Rights: info:eu-repo/semantics/openAccess
Appears in Collections:Vol.10-11 (2014)

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