Browsing by Subject "Turismo académico"

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    ACADEMIC TOURISM THROUGH THE PERSPECTIVE OF ERASMUS STUDENTS
    (Universidad de Murcia. Servicio de publicaciones, 2022) Alegría Quintela, Joana; Marques, Jorge; Pinho, Micaela; Alburquerque, Helena
    This paper conducts a literature review on a topic that is still little explored, which is aca-demic tourism, and explores through empirical research the perspectives of international stu-dents who have chosen the city of Porto to undertake Erasmus mobility. The main objective of the study is to better understand the motivations and factors that influence international student’s decisions to choose the location where they develop their mobility programs. An online survey was administrated and a total of 122 valid answers were collected. The data were analysed by descriptive and inference statistics. Results show that there are four main factors that influence this segment: quality and prestige of the universities; people’s charac-teristics and hospitality; weather and landscape and being a fashionable destination
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    Turismo idiomático: conceptualización y valor estratégico en destinos consolidados
    (Universidad de Murcia. Servicio de publicaciones, 2021) Barra Hernández, Pilar; Navalón García, Rosario
    En el actual contexto de competencia, los destinos turísticos maduros necesitan desarrollar estrategias de diversificación que les permitan mantener su cuota de mercado e incrementar los beneficios de la actividad turística. Con esta investigación se pretende profundizar en el estudio del turismo idiomático como tipología diferenciada que precisa revisar su definición, componentes y funcionamiento, para entender su alcance. Su potencial valor estratégico se analizará tanto desde el punto de vista de su impacto en la imagen de los destinos como del beneficio económico que genera.