Browsing by Subject "Presencia en redes sociales"

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    Los efectos de la pandemia Covid-19 en la presencia online y en redes sociales de las empresas de alojamiento turístico: el caso de Extremadura (España)
    (Universidad de Murcia, Escuela Universitaria de Turismo de Murcia, 2024) Sanchez Rivero, Marcelino; Rodríguez Rangel, María Cristina; Sánchez Domínguez, Juan de la Cruz; Díez Apolo, Juan Carlos
    In recent times, digital transformation driven by the Internet and information and communication technologies has reshaped the tourism economy, introducing new business models and communication strategies. This article investigates the impact of the Covid-19 pandemic on the digitization of tourist accommodations in Extremadura, Spain. Two databases were created, one pre-pandemic and another two years later, capturing online presence, participation in social networks, discounts, and interactions with tourists for 1,480 accommodations. Comparative analysis revealed an increase in presence on Facebook and Instagram post-Covid, accompanied by a decrease in internet presence and social media activity. Disaggregated analysis by type of tourism highlighted varying digitalization realities among different types of accommodations in the region. This study underscores the evolving landscape of digital tourism services amid the challenges posed by the pandemic.