Please use this identifier to cite or link to this item: http://hdl.handle.net/10201/45121

Title: Resultados de la investigación "Publicidad y Sexismo: La mirada crítica del alumnado universitario"
Other Titles: Resultados de la investigación "Publicidad y Sexismo: La mirada crítica del alumnado universitario"
Issue Date: 1-Jan-2007
Keywords: Gender
Non sexist orientation
Stereotypes and sexist bias in advertising
University teaching
Assessment research
Abstract: Normal 0 21 false false false MicrosoftInternetExplorer4 <!-- /* Style Definitions */ p.MsoNormal, li.MsoNormal, div.MsoNormal {mso-style-parent:""; margin:0cm; margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:12.0pt; font-family:"Times New Roman"; mso-fareast-font-family:"Times New Roman";} @page Section1 {size:595.3pt 841.9pt; margin:70.85pt 3.0cm 70.85pt 3.0cm; mso-header-margin:35.4pt; mso-footer-margin:35.4pt; mso-paper-source:0;} div.Section1 {page:Section1;} --> /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Tabla normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-parent:""; mso-padding-alt:0cm 5.4pt 0cm 5.4pt; mso-para-margin:0cm; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:10.0pt; font-family:"Times New Roman"; mso-ansi-language:#0400; mso-fareast-language:#0400; mso-bidi-language:#0400;} This work is the result of two researches finances by the Institut Català de les Dones (Woman catalan Institute) developed by GREDI/DONA Group from 2002 to 2003, focused on the identification of sexist bias at the advertising and at the mass media. The conclusions obtained with these researches allowed to confirm need to prepare didactic equipment for helping young people to develop their critical judgment and sensitize them towards the gender fairness. The aim of the research developed in 2005 has been creating and validating a formative maodule for the university students. The fight for a peer society require, among other measures, drawing up pedagogical materials that help young peple to identifiy the sexist stereotype manifested at the advertising practises, sensitizing them to the gender fairness in such a current and critical subject as the intervention of the mass media in the social dynamics.
Una de las líneas desarrolladas por el GREDI (Grupo de Investigación en Educación Intercultural-Universidad de Barcelon-Facultad de Pedagogía-Departamento MIDE) ha sido la de género, liderada hasta el año 2006 por Dra. Julia Victoria Espín. En el presente artículo se presentan los resultados de la última investigación en esta línea. A raís de su fallecimiento el 15 de Mayo de 2006, sus compañeras de grupo le dedicamos este artículo con todo nuestro cariño por todo lo que a lo largo de su trayectoria nos ha transmitido, compartido y enseñado respecto a la temática
Primary author: Espín López, Julia V.
Folgueiras Bertomeu, Pilar
Massot Lafon, Mª Inés
Rodríguez Lajo, Mercedes
Rodríguez Moreno, Mª Luisa
Sabariego Puig, Marta
Vilá Baños, Ruth
URI: http://hdl.handle.net/10201/45121
Document type: info:eu-repo/semantics/article
Number of pages / Extensions: 235-257
Rights: info:eu-repo/semantics/openAccess
Appears in Collections:Vol.25, Nº 1 (2007)



Items in Digitum are protected by copyright, with all rights reserved, unless otherwise indicated.