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| Título: | Online video impact of world class universities |
| Fecha de publicación: | 19-oct-2018 |
| Editorial: | Springer |
| Cita bibliográfica: | Electronic Markets (2019), vol. 29, pp. 519-532. |
| ISSN: | 1422-8890 |
| Resumen: | YouTube has become the standard social network for the dissemination of university multimedia content, but the impact of academic online videos has been scarcely researched. This study covers this gap and provides a new dimension to evaluate university performance. Data and statistics of 416 YouTube accounts and ca. 190000 online videos of world class universities are gathered. The H-index is adapted to quantify the online video impact, universities are ranked accordingly and the determinants of impact are analyzed. The H-based ranking of online video impact is closely related to standard rankings of world class universities, with a stronger relation than that with other online video related metrics. Research productivity and online video orientation of a university are robustly related with online video impact, whereas teaching, university size and geographical location are not. |
| Autor/es principal/es: | Meseguer Martínez, Ángel Ros Gálvez, Alejandro Rosa García, Alfonso Catalán Alarcón, José Antonio |
| Forma parte de: | Proyecto de investigación: ECO2016-76178-P |
| Versión del editor: | https://link.springer.com/article/10.1007/s12525-018-0315-4 |
| URI: | http://hdl.handle.net/10201/149681 |
| DOI: | https://doi.org/10.1007/s12525-018-0315-4 |
| Tipo de documento: | info:eu-repo/semantics/article |
| Derechos: | info:eu-repo/semantics/openAccess Attribution-NonCommercial-NoDerivatives 4.0 Internacional |
| Descripción: | © 2018 Authors This document is the accepted version of a published work that appeared in final form in Electronic Markets This document is made available under the CC-BY-NC-ND 4.0 license http://creativecommons.org/licenses/by-nc-nd/4.0 To access the final edited and published work see: https://doi.org/10.1007/s12525-018-0315-4 |
| Aparece en las colecciones: | Artículos |
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| Fichero | Descripción | Tamaño | Formato | |
|---|---|---|---|---|
| Accepted_version.pdf | 548,04 kB | Adobe PDF |  Visualizar/Abrir |
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