“Feeling” audio description: Exploring the impact of AD on emotional response

Abstract

There is evidence suggesting that watching movies usually provokes an emotional response in the audience that may differ according to the type of film viewed. For example, Grodal (2009) argues that the type of response provoked by mainstream cinema is different from that elicited by avant-garde films. In visually impaired audiences, the emotional impact of films is inevitably mediated by the Audio Description (AD) provided. In most countries AD norms do not cater for variations between different types of films. There exists, therefore, the possibility that the emotional impact of the film could be affected or altered by the AD. This paper aims to explore possible differences in the response of sighted versus unsighted audiences when watching avant-garde and narrative films. A pilot study is designed to measure the emotional response through self-response questionnaires. Our results indicate that differences between both types of audience are more prominent for avant-garde films.