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https://doi.org/10.1016/j.appet.2023.107074
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Título: | The combined effect of front-of-package labels and influencer recommendations on food choice decisions |
Fecha de publicación: | 10-oct-2023 |
Cita bibliográfica: | Appetite 191 (2023) 107074 |
Palabras clave: | Front-of-package labels Influencer Healthy food Information congruence Source credibility |
Resumen: | Many governments have adopted front-of-pack nutrition labels (FOP labels) that give advice about how healthy a product is. An increasing number of digital food influencers are also informing consumers about the nutritional quality of products and promoting healthy consumption. In this context, the current study analyzes how both sources of information come together to affect purchase intention. Drawing on congruence theory, we propose that the influencer's recommendation reinforces the effect of the FOP label when there is congruence between the two; however, consumers clearly prefer to follow the recommendation of the influencer over the FOP label when the information sources are non-congruent. We develop a between-subjects experimental design in which the level of congruence between the two information sources is manipulated. The effect of the influencer on purchase intention is mediated by the credibility of the FOP label. A second study confirms the superiority of the influencer effect observed in the first study. |
Autor/es principal/es: | Sicilia Piñero, María López, Manuela Palazón, Mariola |
Facultad/Departamentos/Servicios: | Facultades, Departamentos, Servicios y Escuelas::Facultades de la UMU::Facultad de Economía y Empresa |
Versión del editor: | https://www.sciencedirect.com/science/article/pii/S0195666323025369 |
URI: | http://hdl.handle.net/10201/138640 |
DOI: | https://doi.org/10.1016/j.appet.2023.107074 |
Tipo de documento: | info:eu-repo/semantics/article |
Número páginas / Extensión: | 14 |
Derechos: | info:eu-repo/semantics/openAccess Attribution-NonCommercial-NoDerivatives 4.0 Internacional |
Descripción: | ©2023 The Authors. This manuscript version is made available under the CC-BY-NC-ND 4.0 license http://creativecommons.org/licenses/by-nc-nd/4.0/. This document is the Published version of a Published Work that appeared in final form in Appetite. To access the final edited and published work see https://doi.org/10.1016/j.appet.2023.107074 |
Aparece en las colecciones: | Artículos: Comercialización e Investigación de Mercados |
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Sicilia et al. 2023.pdf | Artículo | 3,4 MB | Adobe PDF | ![]() Visualizar/Abrir Solicitar una copia |
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