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https://doi.org/10.1016/j.tmp.2021.100902
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Título: | Does it matter who gets a better price? Antecedents and consequences of online price unfairness for advantaged and disadvantaged consumers |
Fecha de publicación: | 2021 |
Editorial: | Elsevier |
Cita bibliográfica: | Tourism Management Perspectives 40 (2021) 100902 |
ISSN: | 2211-9736 2211-9744 |
Materias relacionadas: | CDU::3 - Ciencias sociales::33 - Economía::339 - Comercio. Relaciones económicas internacionales. Economía mundial. Marketing |
Palabras clave: | Price unfairness Price inequality Consumer Hospitality management Moderated mediation analysis |
Resumen: | This study examines the moderating role of price inequalities in the antecedents and consequences of perceived price unfairness. We test a moderated mediation model on a sample of 994 consumers exposed to a hotel booking scenario either with an advantaged price (n = 496) or a disadvantaged one (n = 498). Our results show that the mechanisms through which perceived price unfairness is formed and its influence on price satisfaction and WOM significantly differ based on price inequalities. Furthermore, these findings highlight the importance of managing the potential negative consequences of unfair pricing not only for disadvantaged consumers, but also for advantaged ones |
Autor/es principal/es: | Pascual del Riquelme, Isabel Román Nicolás, Sergio Cuestas, Pedro J. |
Facultad/Departamentos/Servicios: | Facultades, Departamentos, Servicios y Escuelas::Facultades de la UMU::Facultad de Economía y Empresa |
URI: | http://hdl.handle.net/10201/138320 |
DOI: | https://doi.org/10.1016/j.tmp.2021.100902 |
Tipo de documento: | info:eu-repo/semantics/article |
Número páginas / Extensión: | 14 |
Derechos: | info:eu-repo/semantics/embargoedAccess |
Descripción: | ©2021. This document is the Published version of a Published Work that appeared in final form in Tourism Management Perspectives |
Aparece en las colecciones: | Artículos: Comercialización e Investigación de Mercados |
Ficheros en este ítem:
Fichero | Descripción | Tamaño | Formato | |
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TourismMgtPerspectives_2021_Pascual&Román&Cuestas.pdf | 1,92 MB | Adobe PDF | Visualizar/Abrir Solicitar una copia |
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