Legal regulation of intellectual property in sports

Abstract

Exploitation of intellectual property rights inthe field of sports is currently one of the most powerful sources of funding for sports, sports activities,and various sports events. However, unfortunately the sports organizations and individual right holders encounter problems regarding protection issues. There is a strong need to ensure the protection of these rights,and strengthentheir potentialto generate income from them.The use of intellectual property in modern conditions is a significant financial asset of the sports sphere. When acquiring rightsofintellectual property, sports organizations, athletes and other rights holders often feelthe need for legal regulation, protection and commercializationof intellectual property, as this is a prerequisite for their further profitable use. Hence, the present research aimed to study peculiarities of legal support, implementation and protection of intellectual property rights in the field of sports.