Publication: Determinants of consumer attributions of Corporate Social Responsibility
Authors
Marín Rives, Longinos ; Cuestas Díaz, Pedro Jesús ; Román Nicolás, Sergio
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Publisher
Springer
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DOI
https://doi.org/10.1007/s10551-015-2578-4
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info:eu-repo/semantics/article
Description
Abstract
Prior research has found attributions to mediate the relationship between the elements of corporate social responsibility (CSR) activities and consumer responses to firms; however, the question of what variables determine consumer attributions of CSR remains partially unaddressed. This article analyzes why consumers make attributions of CSR that are either positive (values-driven or strategic motives), or negative (stakeholder-driven or egoistic motives). The results obtained from two empirical studies (n = 197, n = 222) indicate that company–cause fit, corporate ability, and interpersonal trust have a positive influence on the motives that consumers attribute to CSR, whereas corporate hypocrisy has a negative effect. This research contributes to our understanding of the psychological mechanisms underlying impactful consumer judgments and provides guidance for organizations in responding to such evaluations.
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Citation
Journal of Business Ethics, 2016, Vol. 138, pp. 247–260
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