Publication: Una mirada a las potencialidades turísticas del sur de La Guajira – Colombia
Authors
Terán Herrera, Martha ; Romero Ariza, Astrid ; Gil Osorio, Ivonne
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Publisher
Servicio de Publicaciones, Universidad de Murcia
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DOI
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info:eu-repo/semantics/article
Description
Abstract
Este estudio evaluó el potencial turístico de los municipios de Fonseca, Distracción y San Juan del Cesar, en el sur de La Guajira, Colombia. Se identificó una rica diversidad de atractivos naturales y culturales, como el río Ranchería y la Serranía de Perijá, que t ienen un alto potencial turístico. Sin embargo, se detectaron l imitaciones en infraestructura, promoción y accesibilidad, especialmente en atracciones de menor escala. Para l levar a cabo esta evaluación, se utilizó una metodología basada en el modelo del Ministerio de Comercio, Industria y Turismo de Colombia, complementada con criterios jerárquicos internacionales como el Modelo OEA – CICATUR del Centro de Investigación y Capacitación Turística – CICATUR y el Ministerio de Comercio Exterior y Turismo de Perú. Los resultados obtenidos ponen de manifiesto la importancia de implementar estrategias de desarrollo turístico sostenible que involucren a todos los actores involucrados. Se destaca la necesidad de invertir en infraestructura, mejorar la promoción turística y garantizar la participación de las comunidades locales. De esta manera, se puede fortalecer el sector turístico de la región, generar empleo y contribuir al desarrollo económico y social de La Guajira, priorizando siempre la conservación del medio ambiente y la capacidad de carga de los destinos
This study evaluated the tourism potential of the municipalities of Fonseca, Distracción and San Juan del Cesar, in the south of La Guajira, Colombia. A rich diversity of natural and cultural attractions was identified, such as the Ranchería River and the Serranía de Perijá, which have a high tourist potential. However, l imitations were detected in infrastructure, promotion and accessibility, especially in smaller -scale attractions. To carry out this evaluation, a methodology based on the model of the Ministry of Commerce, Industry and Tourism of Colombia was used, complemented with international hierarchical criteria such as the OEA – CICATUR Model from the Center for Research and Tourism Training – CICATUR and the Ministry of Foreign Trade and Tourism of Peru. The results obtained underscore the importance of implementing sustainable tourism development strategies that involve all actors involved. The need to invest in infrastructure, improve tourism promotion and ensure the active participation of local communities is highlighted. By doing so, the region's tourism sector can be strengthened, generate employment and contribute to the economic and social development of La Guajira, always prioritizing the conservation of the environment and the carrying capacity of the destinations
This study evaluated the tourism potential of the municipalities of Fonseca, Distracción and San Juan del Cesar, in the south of La Guajira, Colombia. A rich diversity of natural and cultural attractions was identified, such as the Ranchería River and the Serranía de Perijá, which have a high tourist potential. However, l imitations were detected in infrastructure, promotion and accessibility, especially in smaller -scale attractions. To carry out this evaluation, a methodology based on the model of the Ministry of Commerce, Industry and Tourism of Colombia was used, complemented with international hierarchical criteria such as the OEA – CICATUR Model from the Center for Research and Tourism Training – CICATUR and the Ministry of Foreign Trade and Tourism of Peru. The results obtained underscore the importance of implementing sustainable tourism development strategies that involve all actors involved. The need to invest in infrastructure, improve tourism promotion and ensure the active participation of local communities is highlighted. By doing so, the region's tourism sector can be strengthened, generate employment and contribute to the economic and social development of La Guajira, always prioritizing the conservation of the environment and the carrying capacity of the destinations
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Citation
Terán Herrera, M., Romero Ariza, A., & Gil Osorio, I. (2026). Una mirada a las potencialidades turísticas del sur de La Guajira – Colombia. GRAN TOUR, REVISTA DE INVESTIGACIONES TURÍSTICAS, (32),179-201
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