Publication: Innovation in business model as a
response to the sharing economy
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Date
2023-06-16
Authors
Espinosa Sáez, Daniel ; Delgado-Ballester, Elena ; Munuera-Alemán, José Luís
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Publisher
Emerald Publishing Limited
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DOI
https://doi.org/10.1108/EJMBE-06-2022-0187
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info:eu-repo/semantics/article
Description
© 2023. Emerald Publishing Limited
. This document is made available under the CC-BY 4.0 license http://creativecommons.org/licenses/by /4.0
This document is the published version of a published work that appeared in final form in European Journal of Management & Business Economics (EJM&BE)
To access the final work, see
https://doi.org/10.1108/EJMBE-06-2022-0187
Abstract
Purpose – The sharing economy (SE) is significantly affecting traditional companies, which have felt a need
to adapt their business model. The aim of this study is to identify the different types of adaptation developed by
companies within a SE context, and to examine how they relate to their characteristics.
Design/methodology/approach – A content analysis involving 149 real-world adaptation cases was
carried out, after which a Kruskal–Wallis test and a multiple correspondence analysis were used to explore the
relationships between the types of adaptation identified, the business characteristics and the strategic
decisions taken for these adaptations.
Findings – Through the analyses proposed in the study, the main conclusions suggest that the way
companies adapt to SE is related to business characteristics and the strategic decisions taken for these actions,
demonstrating throughout the article what types of adaptations are made depending on variables such as
sector of activity or business orientation.
Originality/value – This study is the first to examine the variables affecting the decisions among traditional
companies in response to the SE. In addition, this work explores the SE from the business point of view,
shedding light on the participation in SE by traditional companies.
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Citation
European Journal of Management and Business Economics, Vol. 32 No. 5, pp. 602-619.
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