Publication: Tourist and resident perceptions of service quality at the biggest São João in the world festival.
Authors
Florêncio De Lima, Gabriela Dione ; Farias Bem Maracajá, Kettrin ; Savi Mondo, Tiago ; Firmo Abrantes, Luciene Alencar
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Publisher
Universidad de Murcia: Servicio de Publicaciones
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DOI
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info:eu-repo/semantics/article
Description
Abstract
Este estudio analiza los factores que influyen en la satisfacción turística en el festival Maior São João do Mundo en Brasil, con base en las percepciones de los visitantes sobre la calidad del servicio. Se trata de un estudio de caso con un enfoque cuantitativo, utilizando un cuestionario basado en la escala TOURQUAL, aplicado a 398 participantes que asistieron al evento entre junio y agosto de 2022 . Los datos se analizaron mediante estadística descriptiva, regresión l ineal múltiple y análisis factorial exploratorio en SPSS 22. Los resultados indicaron un nivel de satisfacción general de 7, 49 en una escala de 10, siendo la variedad de actividades el factor más influyente y la disponibilidad y l impieza de los baños la principal debilidad. El análisis confirmó una relación significativa entre la calidad del servicio y la satisfacción del visitante ( R² = 0 , 652). El modelo propuesto, basado en TOURQUAL, presenta relevancia práctica y metodológica y puede adaptarse a otros eventos culturales y turísticos.
This study analyzes the factors influencing tourist satisfaction at the Maior São João do Mundo festival in Brazil, based on visitors' perceptions of service quality. It is a case study with a quantitative approach, using a questionnaire based on the TOURQUAL scale, applied to 398 participants who attended the event between June and August 2022. Data were analyzed using descriptive statistics, multiple l inear regression, and exploratory factor analysis in SPSS 22. The results indicated an overall satisfaction level of 7. 49 on a scale of 10, with the variety of activities being the most influential factor and the availability and cleanliness of restrooms the main weakness. The analysis confirmed a significant relationship between service quality and visitor satisfaction ( R² = 0. 652). The proposed model, based on TOURQUAL, presents practical and methodo logical relevance and can be adapted to other cultural and tourist events.
This study analyzes the factors influencing tourist satisfaction at the Maior São João do Mundo festival in Brazil, based on visitors' perceptions of service quality. It is a case study with a quantitative approach, using a questionnaire based on the TOURQUAL scale, applied to 398 participants who attended the event between June and August 2022. Data were analyzed using descriptive statistics, multiple l inear regression, and exploratory factor analysis in SPSS 22. The results indicated an overall satisfaction level of 7. 49 on a scale of 10, with the variety of activities being the most influential factor and the availability and cleanliness of restrooms the main weakness. The analysis confirmed a significant relationship between service quality and visitor satisfaction ( R² = 0. 652). The proposed model, based on TOURQUAL, presents practical and methodo logical relevance and can be adapted to other cultural and tourist events.
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Citation
Florêncio De Lima, G., Bem Maracajá, K., Mondo, T., & Firmo Abrantes, L. (2026). Percepciones de turistas y residentes sobre la calidad de los servicios en el festival el Mayor São João del Mundo. GRAN TOUR, REVISTA DE INVESTIGACIONES TURÍSTICAS, (33). Recuperado a partir de https://eutm.es/grantour/index.php/grantour/article/view/477
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