Publication: La actividad publicitaria con fines propagandísticos: el caso de las Renovationes epigráficas. El impulso renovador del abad Juan Manso
Authors
García Morilla, Alejandro
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info:eu-repo/semantics/article
Description
Abstract
El periodo bajomedieval supone, para algunos grandes monasterios castellanos, un importante proceso
de recesión económica y social que contrasta con el periodo de expansión vivido durante los siglos
altomedievales. En el siglo XV, la situación se recrudece aún más para los cenobios de ámbito rural
debido a la consolidación y auge de los centros urbanos. Ante esta situación, algunos abades tratan
de revitalizar sus comunidades mejorando sus infraestructuras y tratando de despertar el interés de
peregrinos y visitantes. En estas líneas veremos cómo en esta labor propagandística juega un papel
fundamental la escritura publicitaria y más concretamente las
Renovationes
epigráficas
For some large Castilian monasteries, the late medieval period entailed an important process of eco - nomic and social recession which contrasts with the expansion period experienced during the early medieval centuries. In the fifteenth century the situation is aggravated for monasteries in rural areas due to the consolidation and growth of the cities. In that situation, some abbots tried to revitalize their communities by improving their infrastructures and trying to awaken the interest of pilgrims and visitors. In the following paragraphs we will see the essential role that advertising writing and more specifically the epigraphic Renovationes played in this propagandistic task.
For some large Castilian monasteries, the late medieval period entailed an important process of eco - nomic and social recession which contrasts with the expansion period experienced during the early medieval centuries. In the fifteenth century the situation is aggravated for monasteries in rural areas due to the consolidation and growth of the cities. In that situation, some abbots tried to revitalize their communities by improving their infrastructures and trying to awaken the interest of pilgrims and visitors. In the following paragraphs we will see the essential role that advertising writing and more specifically the epigraphic Renovationes played in this propagandistic task.
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Epigrafía , Inscripción , Epitafio , Abad , Monasterio , Propaganda , Panteón , Renovatio , Epigraphy , Inscription , Epitaph , Abbot , Monastery , Mausoleum
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