Publication:
Fake or credible? Antecedents and consequences of perceived credibility in exaggerated online reviews

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2. JBR 2023 - Extreme reviews.pdf(2.31 MB)
Date
2022-11-25
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Authors
Román Nicolás, Sergio ; Pascual del Riquelme Martínez, María Isabel ; Iacobucci, Dawn
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Facultad de Economía y Empresa
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Publisher
Elsevier
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Comercialización e Investigación de Mercados
DOI
https://doi.org/10.1016/j.jbusres.2022.113466
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info:eu-repo/semantics/article
Description
Abstract
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Perceived credibility , Search vs experience products , Online reviews , Consumer reviews , Exaggerated online reviews
Citation
Journal of Business Research 156 (2023) 113466
URI
http://hdl.handle.net/10201/189550
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