Ruiz de Maya, Salvador

Person:
Ruiz de Maya, Salvador

Universidad de Murcia. Departamento de Comercialización e Investigaciónde Mercados

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Los grupos de decisión en marketing : análisis de la familia como unidad de decisión y consumo / Salvador Ruiz de Maya ; director José Luis Munuera Alemán.
(Murcia : Universidad de Murcia, Facutlad de Ciencias Económicas y Empresariales,, 1994) Ruiz de Maya, Salvador
Open Access
Parental attitudes to childhood overweight: the multiple paths through healthy eating, screen use, and sleeping time
(MDPI, 2020-10-28) García Conde, Miguel Giménez; Marín Rives, Longinos; Ruiz de Maya, Salvador; Cuestas Díaz, Pedro Jesús; Comercialización e Investigación de Mercados
The main goal of this paper is to examine how parental attitudes toward sleeping, screen use, and feeding their child influence the child’s body mass index (BMI) through the child’s behaviors related to time dedicated to sleep and television, and their healthy eating. Using survey data from 908 parents, results show that parental attitudes have a significant influence on children’s behavior and, more importantly, on their BMI. The three forms of a child’s behavior (sleeping, watching TV, and healthy eating patterns) are affected by what parents do and their attitudes toward these three behaviors at home. Results show how changes in parental attitudes are an interesting target to prevent the child’s overweight.

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