Marín Rives, Longinos

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Marín Rives, Longinos

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Marín Rives, Longinos

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Universidad de Murcia. Departamento de Comercialización e Investigaciónde Mercados

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Understanding students’ responses to university SDG-focused projects
(Taylor and Francis Group, 2025-03-25) Marín Rives, Longinos; López López, Inés; Cuestas Díaz, Pedro Jesús; Comercialización e Investigación de Mercados
Organizations often include a commitment to the Sustainable Development Goals (SDGs) in their sustainability policies. Although the literature on corporate social responsibility (CSR) has extensively analyzed the effects of CSR on consumer behavior, research on the effects of the SDGs is lacking. This study analyzes the impact of SDG implementation on individuals’ responses. Building upon a quantitative approach, an online questionnaire was distributed to 350 university students. Findings suggest that students positively value the involvement of their university in SDGs projects. Specifically, attitude toward the SDGs and project participation lead to higher satisfaction with the project, which then increases identification with the university. Thus, commitment to the SDGs at universities pays off not only in terms of students embracing sustainability values but also in terms of stronger connection to the institution. The implications for universities are clear, and may materialize in increased support, positive WOM, and advocacy behavior from students.
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Determinants of consumer attributions of Corporate Social Responsibility
(Springer, 2015-02-25) Marín Rives, Longinos; Cuestas Díaz, Pedro Jesús; Román Nicolás, Sergio; Comercialización e Investigación de Mercados
Prior research has found attributions to mediate the relationship between the elements of corporate social responsibility (CSR) activities and consumer responses to firms; however, the question of what variables determine consumer attributions of CSR remains partially unaddressed. This article analyzes why consumers make attributions of CSR that are either positive (values-driven or strategic motives), or negative (stakeholder-driven or egoistic motives). The results obtained from two empirical studies (n = 197, n = 222) indicate that company–cause fit, corporate ability, and interpersonal trust have a positive influence on the motives that consumers attribute to CSR, whereas corporate hypocrisy has a negative effect. This research contributes to our understanding of the psychological mechanisms underlying impactful consumer judgments and provides guidance for organizations in responding to such evaluations.
Open Access
How gender, age and education influence the entrepreneur´s social orientation: the moderating effect of economic development
(MDPI, 2019-08-21) Marín Rives, Longinos; Nicolás Martínez, Catalina; Rubio Bañón, Alicia; Economía Aplicada; Facultad de Ciencias del Trabajo
A social entrepreneur is an individual that creates a company to generate social value. Social entrepreneurs tend to develop these initiatives because they have a strong social orientation. The reason why people have a stronger or weaker social orientation has been analyzed through the lens of different subjects, among biological, social, and behavioral sciences. However, the literature does not agree about which variables influence individuals to have more or less social orientation. We investigated which variables influence the entrepreneur’s social orientation by using a large sample of individuals (n = 176,460) in 59 countries. Our results show that an entrepreneur’s social orientation is stronger for women, more educated, and older people. The economic development of the country moderates these relationships among the social orientation, gender, and education level of the individual. We found that the individual’s social orientation increases at the same rate as the country’s development level.
Open Access
Parental attitudes to childhood overweight: the multiple paths through healthy eating, screen use, and sleeping time
(MDPI, 2020-10-28) García Conde, Miguel Giménez; Marín Rives, Longinos; Ruiz de Maya, Salvador; Cuestas Díaz, Pedro Jesús; Comercialización e Investigación de Mercados
The main goal of this paper is to examine how parental attitudes toward sleeping, screen use, and feeding their child influence the child’s body mass index (BMI) through the child’s behaviors related to time dedicated to sleep and television, and their healthy eating. Using survey data from 908 parents, results show that parental attitudes have a significant influence on children’s behavior and, more importantly, on their BMI. The three forms of a child’s behavior (sleeping, watching TV, and healthy eating patterns) are affected by what parents do and their attitudes toward these three behaviors at home. Results show how changes in parental attitudes are an interesting target to prevent the child’s overweight.
Open Access
Trade-offs for healthy and sustainable diets in Europe: Social-ecological dynamics in an intensive agricultural system
(2025-02-11) Jiménez-Aceituno A.; Lopez-Rodríguez M.D.; Castro A.J; Cortés-Calderón S.; Collste D.; Aparicio G.; Rolfër L.; Gómez-Tenorio M.A; González-Martín B.; Bote Díaz, Marcos Alonso; Marín Rives, Longinos; Sociología
Food production and trade are key drivers of environmental change worldwide. Global initiatives emphasize the need to shift towards healthier and more sustainable diets, with increased consumption of fruits and vegetables (F&V). However, F&V cultivation relies on diverse high-value crop species that often require intensive fertilization and irrigation for optimum yield and quality, as well as a large labor force. This generates trade-offs across scales between the impacts in the production regions and the global need to increase F&V production. Through multi-actor dialogues, we analysed the social-ecological dynamics of the F&V agriculture system in Southeast Spain, which crucially supplies F&V to Northern Europe. Using a new approach combining the 3Horizons method and system thinking tools, our results reveal the agricultural system’s context-specific structures as a foundation for exploring transformative opportunities. We found that the agricultural system a) is sustained in a governance model that lacks cooperation and fosters polarized views, 2) surpasses the biophysical limits, and 3) relies on immigrant low-wage labor. Additionally, our results underscore the need to share the responsibilities and costs of the food-system transformation across the supply chain actors, focusing on the potential of retailers, governance institutions at multiple scales, collective structures of farmer producers, and auxiliary industries to support sustainable and just transformative changes.
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Antecedentes y consecuencias de la identificación entre empresa y consumidor / J. Longinos Marín Rives; director, Salvador Ruiz de Maya.
(Murcia : Universidad de Murcia, Departamento de Comercialización e Investigación de Mercados,, 2006) Marín Rives, Longinos
Open Access
List of Open Educational Resources on Sustainability
(Universidad de Murcia. Grupo de trabajo sobre sostenibilización curricular, ) Molera Peris, Lourdes; Lafuente Lechuga, Matilde; Martínez-Carrasco Pleite, Federico; Sánchez Alcázar, Eugenio José; Sánchez Antón, María del Carmen; Faura Martínez, Úrsula; Llinares Císcar, Juan Vicente; Puigcerver Peñalver, María Carmen; Marín Rives, Longinos; Martín Castejón, Pedro Juan; Economía Aplicada
Here we describe in detail the Open Educational Resources on Sustainability designed in our project. These resources constitute the first step in the development and identification of materials that help teachers of the Bachelor's Degree in Economics to integrate sustainability competencies.
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Proyecto piloto. Elaboración de mapas de sostenibilidad, contenidos transversales básicos en sostenibilidad e instrumentos para la sostenibilización curricular en la Facultad de Economía y Empresa.
(Universidad de Murcia. Grupo de trabajo sobre sostenibilización curricular, ) Molera Peris, Lourdes; Lafuente Lechuga, Matilde; Martínez-Carrasco Pleite, Federico; Sánchez Alcázar, Eugenio José; Sánchez Antón, María del Carmen; Faura Martínez, Úrsula; Llinares Císcar, Juan Vicente; Puigcerver Peñalver, María Carmen; Marín Rives, Longinos; Martín Castejón, Pedro Juan; Economía Aplicada
La Facultad de Economía y Empresa de la Universidad de Murcia reconoce la importancia de la sostenibilización curricular y de las transformaciones que esta implica en prácticamente todos los ámbitos de la educación. Por tanto, la Facultad quiere iniciar un proceso de cambio hacia una educación orientada a los principios del desarrollo humano sostenible en todos los grados del centro. El propósito del proyecto es introducir de forma progresiva la sostenibilización curricular en los planes de estudios de las titulaciones de la Facultad de Economía y Empresa, empezando por el grado en Economía, a partir de la adaptación de las actuales competencias generales del grado a los principios de sostenibilidad. Persigue los siguientes objetivos: i) Definir el mapa de sostenibilidad de la titulación seleccionada; ii) Asociar los resultados de aprendizaje de las competencias con los ODS; iii) Identificar y elaborar contenidos básicos en sostenibilidad para cada una de las dimensiones usadas en el mapa de sostenibilidad: económica, social, ambiental y holística; y, iv) Diagnosticar el estado de las necesidades formativas en sostenibilidad en el profesorado y elaborar y ensayar propuestas de capacitación.