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Munuera Alemán, José Luis

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Munuera Alemán, José Luis
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Universidad de Murcia. Departamento de Comercialización e Investigaciónde Mercados
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    The role of relationship promoter in new product development collaboration
    (Taylor and Francis Group. Routledge, 2017-06-20) Sánchez-Marín, Gregorio; Pemartín González-Adalid, María; Munuera Alemán, José Luis; Organización de Empresas y Finanzas
    Since new product development (NPD) collaborations with external partners have become the next generation in NPD practices, relationship promoters have become especially relevant as key contributors to the success of this type of inter-organisational collaboration. To realise successful outcomes in NPD collaborations, partners face the challenge of effectively integrating the role of relationship promoter into their existing and essential relationships of trust. It is within this context that this paper examines the role of the relationship promoter, by analysing its moderating effect on the relationship between trust and the outcomes of NPD collaboration – including new product competitiveness and partner satisfaction. We test our hypotheses against survey data from 107 innovative firms involved in NPD collaboration with the help of relationship promoters. The results show that, while a non-significant influence can be reported about the presence of a relationship promoter in terms of partner satisfaction, the relationship promotor weakens the influence of trust on new product competitiveness, making trust less important when it comes to creating a competitive new product.
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    Effects of Collaborative Communication on NPD Collaboration Results: Two Routes of Influence
    (Wiley, 2017-04-19) Pemartín González-Adalid, María; Rodríguez-Escudero, Ana I.; Munuera Alemán, José Luis; Comercialización e Investigación de Mercados
    Although NPD collaboration with external partners has become the next generation in NPD practice, the discussion concerning how to organize collaboration so as to obtain better results is far from over. Since communication is the most important element in successful interfirm exchange, this study focuses on the impact of collaborative communication and its facets—frequency, formality, reciprocal feedback, and rationality—on NPD collaboration results. In order to explain how collaborative communication can best be managed to enhance NPD collaboration results, this research combines the relational and resource-based views, proposing the existence of two routes of influence: the direct resource-based route and the indirect relational route mediated by trust. Using a sample of 207 NPD collaboration projects of innovative firms, empirical findings indicate that reciprocal feedback–rationality and frequency play an important role in product quality and adherence to budget and schedule, respectively, even without trust. Moreover, the trust between partners substantially reinforces the positive influence of reciprocal feedback–rationality on NPD collaboration results and makes the effect of formality significant. Therefore, the two alternative routes are confirmed as important paths to new product success, which provides relevant managerial implications.
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    Exploring innovativeness, need for uniqueness and brand tiers in the sharing economy
    (Emerald Publishing Limited, 2024-06-17) Espinosa Sáez, Daniel; Delgado Ballester, Elena; Munuera Alemán, José Luis; Comercialización e Investigación de Mercados
    Purpose – In a context where the sharing economy (SE) plays an important role in the transformation of today’s business landscape, profoundly changing the behavior of consumers and many established companies, some companies have begun to adapt to SE by incorporating its value propositions into their business models. Therefore, the purpose of this paper is to study the role of consumer innovativeness, brand levels and the need for uniqueness on the way to attitudes and intentions to participate in SE. Design/methodology/approach – This study collected the data through an online user survey, achieving a total sample of 717. The data were first analyzed using structural equation modeling and then combined with the use of the PROCESS macro. Findings – The findings provide empirical evidence of the antecedents of consumer innovativeness in a SE context and its role in explaining consumer attitudes and intentions to participate in non-ownership consumption. Furthermore, they also demonstrate that brand tiers and the need for uniqueness moderate the relationship between intentions and participation. Originality/value – The results of this study contribute to the theoretical development of the SE by presenting the first conceptual model that considers including the brand tiers effect and connects it to two leading theories on consumer behavior (diffusion of innovations theory and uniqueness theory). In addition, the study’s findings provide valuable insights for sharing platforms and traditional companies that choose to participate in the collaborative economy.
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    The influence of formal and informal control on market and financial results
    (2021-12-08) Espinosa Sáez, Daniel; Ortiz-Rendón, Paola Andrea; Munuera Alemán, José Luis; Comercialización e Investigación de Mercados
    Purpose � This paper aims to examine the relationship between control mechanisms and marketing performance based on a sample of marketing managers. To that end, this paper focuses on the relationship between the types of controls used inmarketing and the market and business results. Methodology � This study collected the data through a survey among marketing professionals with experience and decision-making capacity involving marketing budgets and plans, in practical terms a sample of 97 marketing managers and analyzed the data via a structural equation model using Smart PLS 3. Findings � The findings confirm that marketing control mechanisms have a significant impact on business results, demonstrating the relationship of formal controls with market results and the relationship between informal controls with financial results. Likewise, the authors were able to prove that there is a relationship between formal and informal control. Practical implications � The implementation of the control mechanisms should be based on the development of a detailed evaluation system of the activities carried out by the marketing employees and an analysis of their capabilities and abilities. In addition, managers should integrate formal control decisions into their marketing strategy to improve organizational results. Originality � The results of this study help explain the relationship between marketing control mechanisms and organizational results and allow to understand what the level of influence is that marketing control mechanisms have on market and financial results.
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    Innovation in business model as a response to the sharing economy
    (Emerald Publishing Limited, 2023-06-16) Espinosa Sáez, Daniel; Delgado Ballester, Elena; Munuera Alemán, José Luis; Comercialización e Investigación de Mercados
    Purpose – The sharing economy (SE) is significantly affecting traditional companies, which have felt a need to adapt their business model. The aim of this study is to identify the different types of adaptation developed by companies within a SE context, and to examine how they relate to their characteristics. Design/methodology/approach – A content analysis involving 149 real-world adaptation cases was carried out, after which a Kruskal–Wallis test and a multiple correspondence analysis were used to explore the relationships between the types of adaptation identified, the business characteristics and the strategic decisions taken for these adaptations. Findings – Through the analyses proposed in the study, the main conclusions suggest that the way companies adapt to SE is related to business characteristics and the strategic decisions taken for these actions, demonstrating throughout the article what types of adaptations are made depending on variables such as sector of activity or business orientation. Originality/value – This study is the first to examine the variables affecting the decisions among traditional companies in response to the SE. In addition, this work explores the SE from the business point of view, shedding light on the participation in SE by traditional companies.
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    Innovation in business model as a response to the sharing economy
    (Emerald Publishing Limited, 2023-12-12) Espinosa Sáez, Daniel; Delgado Ballester, Elena; Munuera Alemán, José Luis; Comercialización e Investigación de Mercados
    Purpose – The sharing economy (SE) is significantly affecting traditional companies, which have felt a need to adapt their business model. The aim of this study is to identify the different types of adaptation developed by companies within a SE context, and to examine how they relate to their characteristics. Design/methodology/approach – A content analysis involving 149 real-world adaptation cases was carried out, after which a Kruskal–Wallis test and a multiple correspondence analysis were used to explore the relationships between the types of adaptation identified, the business characteristics and the strategic decisions taken for these adaptations. Findings – Through the analyses proposed in the study, the main conclusions suggest that the way companies adapt to SE is related to business characteristics and the strategic decisions taken for these actions, demonstrating throughout the article what types of adaptations are made depending on variables such as sector of activity or business orientation. Originality/value – This study is the first to examine the variables affecting the decisions among traditional companies in response to the SE. In addition, this work explores the SE from the business point of view, shedding light on the participation in SE by traditional companies.
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    A Study of Cognitive Results in Marketing and Finance Students
    (SAGE Publications, 2020-06-16) Ortiz-Rendón, Paola Andrea; Montoya-Restrepo, Luz Alexandra; Munuera Alemán, José Luis; Comercialización e Investigación de Mercados
    Background. It is undeniable that human capital is a highly valued resource in today’s increasingly competitive and interconnected world. Management education involving decision-making is a fundamental issue in today’s education systems. Particularly, the marketing audit improves the decision-making process based on the assessment of the marketing performance and the analysis of the market results. Although marketing audits are not widely used among organizations yet, marketing control mechanisms have become more important in organizational performance studies and must be integrated into marketing and finance education programs. Method. This quasi-experimental study followed a pretest/posttest design to measure differences in the scores 281 marketing and finance students in Colombia taking part in a game of marketing audit. Results and conclusion. All students significantly improved their higher grades after taking part in the game. Marketing and finance students also improved their responses. For the students in the final semester and for the male and mixed groups, there is insufficient evidence to suggest that the game can improve their cognitive results. Decisions between marketing and finance professionals must be reinforced, to allow academic organizations involved in developing markets and characterized by low levels of competitiveness improve their education levels
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    Exploring marketing control mechanisms from a strategy perspective
    (Emerald Publishing Limited, 2022-05) Ortiz-Rendón, Paola Andrea; Montoya, Luz Alexandra; Munuera Alemán, José Luis; Comercialización e Investigación de Mercados
    Purpose Management is constantly looking for ways to show how exactly the competitive advantage can be enhanced to achieve the desired results. As such, control mechanisms that are designed to ensure that the desired results are achieved play an important part in the successful implementation of a business strategy, which is why, in this study, the authors analyze how formal and informal control levels are deduced from the marketing decisions that operationalize the organizational strategy. Design/methodology/approach The authors conducted a cross-section survey among 301 marketing managers. To determine which types of strategies are prevalent, the authors performed a hierarchical cluster analysis using the IBM SPSS Statistics 24 software and then constructed an ANOVA table to see whether there are differences in the characteristics of the different clusters. To determine the configuration of marketing control across strategy typologies, the authors conducted a mean difference test, aligning marketing control mechanisms with the strategies under study, significantly changing the intensity levels from one to another. Findings It is worth emphasizing that higher levels of control are related to prospector strategic business units (SBUs) and that informal control was significantly more prevalent than formal control for all the strategy typologies the authors' studied. Originality/value This research provides empirical evidence to gain a better understanding of the role marketing decisions play on formal and informal control mechanisms.
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    XXVI Congreso Nacional y II Congreso Internacional de SEDEM
    (2024-11-28) Abad Valle, J; Abarca, D.; Abdel Moustafa, H.; Acebes, C.; Acosta-Ballester, Y; Affinito, M.; Aguado-Henche, S.; Aguilar Aguilar, G; Aguilar, M.; Alameda Cuesta, A.; Alarcón-Mella, A; Romero Alemán, M.M.; Centeno Cortés, C.; Camacho Morales, J A; Martínez Mora, C.; Trelles, M.; Penas-Lago, C.; Jofré, P.; Blanco Reina, E.; Roque Rojas, F.; Pla-Salas, X.; Recacha Ponce, P; Gomar Sancho, C.; Alberdi Navarro, J; Melo Almiñana, M.; De La Fuente, J.V.; Denizon Arranz, S.; Lafuente Ibáñez De Mendoza, I.; Flores Buils, R; Espíldora Hernández, J.; Borrego, L.; Lafuente Sánchez, J V; Basaras, M.; Moyano, E.; Fernández Jiménez, A.; Rodríguez Vázquez, R.; Chinchilla, A.; Sáenz, N.; Sevillano, E.; Barrios, C.; Ganfornina Álvarez, M.D.; Cabello Salmeron, M.; Arjona Valladares, A.; Aparicio, C.; Miramontes-González, J. P.; Paredes, C. N.; Casaña-Mohedo, J.; Menéndez-González, M.; Geribaldi-Doldán, N.; Villalon, F.J.; Montaldo Lorca, G.A.; Lafuente, I.; Berenguer Vidal, R.; Callau, J.; Lerma Irureta, D.; Riera Claret, C.; Wilke, A.; del Peral Rodríguez, L.J.; Bilbao, J.R.; Martinez Lopez, J; Royo, M.; Rodríguez, F.; Gámez Cabero, M.I.; Castagnetto, J.M.; Vahamaki, A.; Suescun-Elizalde, D.; Lafuente, J V; Gonzales, S.; De la Iglesia Martin, C.; González, A.; Badiola, I.; Sánchez-Gomar, I.; Amelio Garofalo, M D; García-Gargallo, C.; Morales-Gutiérrez, I.; Lagares Gómez-Abascal, A.; Muñoz, K.; Hans Olguín, E R; Salas-Medina, P.; Parra-Ponce, P; Magllón-Botaya, M.R.; Hurtado, O; Ghilotti Rodriguez, J.; Espina, E; Arráez-Aybar, L A.; Guillén García, S.; Granado, C.; Fernández Ros, N.; García Barrios, A.; Maldonado-Bautista, E.; Mangialavori-Rasia, E.; Ríos-Teillier, M; Arbea Moreno, L; Reyes González, M.; Camps Gómez, A.; Suarez Alcázar, M P; Prats, V; Alcolea Cosín, M.T.; López Román, A.; Sáenz Galilea, M.A.; Echeverria Pérez, P.; de Almeida Troncon, L.E.; Montoya Miñana, J.J.; Atutxa, A; Manich, G.; Colom, M.F.; Sainz Gil, M.; Revilla Gómez, N; Hurtado, B.; Biscaia Fernández, J.M.; Ferrer López, E.; Fonseca, I.; Marín, S.; Gigoux, J.; García García, J.; Cordero, M.; Martín de Llano, J J; Parro Moreno, A.I.; Garcia-Pardina, A.; Ruiz Moral, R.; Alonso Alconada, D.; Sánchez, D.; Talló, M.; Cavero, N.A.; González Soler, E.M.; Cuesta Rubio, N.; Caplliure, J.; Arsis, A.; Pino, C.; Díaz, L.; Muñoz, C.; Herrera, E.; Zapata-Martínez, I.; Ortiz Sanz, C.; Martín Lesende, I; Cid Expósito, M.G.; Cuixart, L.L.; Rubio García, R.; Benito Garzón, L.; Flores, P.; Cisterna, C; Montalván, V.; Salgado, B.; Ruíz-López, J. L.; González Saavedra, I.; Diez Lobato, R.; Vidal-Alaball, J.; Martín Montañez, E.; Iñarrairaegui Bastarrica, M; Ferrer, M.; Apiñaniz Fernandez de Larrinoa, A; Casanoves, E; Sepulveda, R.; Caballo Manuel, C; Guillén-Cañas, V.; Oyanedel, R.; Martin Perez, E.; Lizcano Álvarez, A.; Santiago-Martínez, P.; Piqué, J.; Mirapeix, R.M.; López-Herce Cid, J.; Herrero De La Parte, B.; García Garrido, E.; Gayarre, R.; Carabantes Alarcón, D.; Lara Muñoz, P.; Garcia-Serradilla, M.; Angulo Carrere, M. T.; Modrego Iranzo, D.; Arrarte Esteban, V.; Cano, A.; Rosety Rodríguez, I.; Alfonso, L.; Trampal, A.; Rius-Diaz, F.; Medina, C.; Sánchez-Urtaza, L.; Garcia de Leonardo, C; Fernandez, M; Ortuzar, A; Villena Garrido, M.V.; Casal-Angulo, M C; Mohamed Salem Hameida, I.; Alonso Carrión, L.; SanMartín, M.; López-Brotons, M.; Ciuffreda, M.; Pascual, P.; Ghilotti, J.; Andreu Cervera, A.; Mohedano Moriano, A; Herruzo, I.; Granados Aparici, S; Fernández Barredo, M.; Molina, M.; Gutiérrez Misis, A.; Sánchez Gómez, S.; Brotons de los Reyes, P.; Baquedano-Rodríguez, M.; Tristán Calvo, C.; Almodóvar-Fernández, I.; Jimenez Belio, E.; Fernández-Trillo, J.; de la Peña García, E.; Cariñanos Ayala, S.; Álvarez Vargas, A.P.; Peinado Peinado, R.; Llorente Ortega, M.; Bermejo Fernández-Nieto, J.; Pérez-Urdiales, I.; Molinuevo, B.; Espinar-Herranz, K.; Fernández, A.; Salgueiro, M.; Chevalier, M; Etxebarria, A.; Ortiz-García, F J; Santiago, M.J.; Sánchez Sempere, A.; Jensen, W.; Furtado, J.M.; Yuste, S.; Monasterio Gangoiti, G.; Lorenzo-Álvarez, R.; Gigoux, J; Almeida Troncon, L.E.; Stolle Arranz, A.; Criado Álvarez, J J; Lardiés Uriol, P.; Phillips, C.; Monferrer Garzarán, E; Martínez Pérez, Ó.; Silva Paula, J.; Reguera Puertas, J. C.; Narro, Á; Aramburu Chinchurreta, I.; Granell, E.; de la Torre Perez, J; Martínez García, M.; Gutierrez-Larraya, F.; Cabello Porras, M.R.; Navarro Noguera, A; Cardinal-Fernández, P.; Baliño, P.; Salas Medina, P; Alayola Sansores, A; Valdespina Aguilar, C; Rubio-López, A.; Moyano, E.; Serna Sagarminaga, M.J.; Gonzalez-Soltero, R.; Gea, A.; Pérez-Villalobos, C.; Zarandieta Román, L.; Neria, F; Bruzos-Cidón, C.; Serrat-García, L.; Melendreas Ruiz, R.; Everett, M.; Pla, M.; Herrero Santos, J.I.; Cabedo, H.; Noguera Salvá, R; López de Andrés, A. I.; García-Gómez, S.; León-herrera, S.; Sawczyn, G.; Coronado Vázquez, V; Castellvi Obiols, P.; Valenzuela Cid, D.; Bravo-Llatas, C.; Machuca, I.; Aliaga, J.; Caballero Martinez, F; Portela-Romero, M.; Martínez, S.; Cidad Velasco, P.; Pulido Requero, E.; Ocampos Benedetti, S.; García Lázaro, M.I.; Gea Sanchez, A; Santisteban-Espejo, A.; Garcia Zapirain, B.; Asensio-Gomez, L.; Simón Bratos, I.; Segovia, J.; Luordo, D.; González González, J; Berduzco, N.; Ocampos, S; Méndez-López, F.; Herrero-Alonso, A.; Tórtora, V; Fernández-Mateos, P; Martínez Hernández, D E; Rabanal, Y.; Ochoa de Retana, A.M.; Morales García, J.A.; Tárraga López, P. J.; Romero-Yesa, S.; Pereira, J.L.; Candelmi, D.; Llena Puy, C.; Flores Cuadrado, A; Monge, D; Limón, E.; Cuadrado Corrales, N.; Aschenbrenner-Noriega, I.; De Lama, R.; Castañeda Vozmediano, R.; Santiago Lozano, M.J.; Bilbao Uriarte, E; Salinas Gabiña, I.; Parraga Ramirez, M.J.; Suárez-Alcázar, M.P.; Jimenez, C.G.; Hernandez Pérez, C.; Querencias Martínez, A.; Bermúdez-Barquero, J.; Pérez García, G.N.; Coronado Vázquez, V.; Sunsundegui Seviné, P.; García-Alonso, M.C.; Rey-Aldana, D.; Llussà, J.; Cristóbal-Aguado, S.; Pérez Lambás, F; Mateo, E.; Guillén, V.; Pérez Martínez, M.; Martinez Marcos, A; Soria Aznar, M.; Dupouy, A.; Viñuela Sánchez, A; Coro-Montanet, G.; Miguelez, C.; Hermida, S.; Borrás, F.; Cortés-Fraile, L.; Reyes Serpa, W.; Moreno-Caño, A.; Espinoza-Riffo, M; Pérez Soto, M.I.; Antelo-Pais, P.; Hernández Garrido, M.; Simón-Pérez, C.; Guerrero Orriach, J. L.; Cartanyà, J.; Telleria, A.; Sorrel, M A; Mérida-Velasco, J.R.; Izu Belloso, R.M.; Perez Urdiales, I; Muñoz-Tomás, A.; López Abadía, I.; Valdenebro, S.; Garrido, E.; Arredondo Lamas, J.J.; Rodríguez, X.; Perez Urdiales, I.; Orueta, I.; Trullàs, J-C.; Presa Gutierrez, E.; De la Cruz Conty, M.L.; Martínez-Couselo, J.; Gili, M.; Ortega-Bastidas, J; Martínez Pérez, O.; Fernández-Quintela, A.; Carrillo-Herrero, I.; Flores-Buils, R.; Díez Revuelta, Á.; Cisneros Gimeno, A.I.; Santisteban, L; Piquer, N.; Trampal, A.; Magallón Botaya, R.; Llorens, S.; Rodriguez-Márquez, M. A.; Cinto Pastora, E.; Prieto Nieto, I.; Fernández Linsenbarth, I.; Ros, R.; Mateo Pascual, C.; Fernández-Ponce, C.; Puchol Paseiro, R.; Moreno, M.; Larramona, P.; Puertas, A.; Montalvo Jave, E E; Torrecilla, M.; Zarandona, J.; Fernández Campos, M J; Muriach, M.; Llauger, M.A.; Corbalán-Fernández, A M; Fernández-Aedo, I.; Bakni, M.; Paragis, P.; García López, R.; Pueyo Val, J.; Llena, C.; Tojo-Mañá, W.; Araluce, P.; Delgado Martinez, J.; Tung Chen, Y.; Torres Arrese, M.; Muriach Saurí, M; Lozano, R.M.; Pueyo Villoslada, J; Pastén, D.; Villalón, F.; Hechenleitner-Carvallo, M; Alcaide Ocaña, A.B.; Ruiz, J L; Avedillo Salas, A.; Pérez, J.; Valiente-Ballesteros, C.; Rivero Ruilope, C.; Ferreira, S.; Moreno Cascales, M.; Pérez-Merino, M.; Morales Delgado, N.; Garrido, F.; del Río, J.; Giné Domínguez, E.; Gal, B.; Estefanía, R.; Simoni, J.; Reinoso Lozano, F.; Valdivia, A.; Martínez-Sanz, E.; Ruiz Sauri, A; Espinoza, B.; Riverola Aso, A.P.; García-Santisteban, I.; Lamoglia, M.; Saíz Sánchez, D; Moreno-Gómez-Toledano, R.; Alvarez, MN; Martinez Jabares, S.; Rodríguez Boto, G.; Ortiz, M. A.; Urrutia, S.; Bernal Ruiz, M.L.; García-Nieto, M.; Peralta-Camposano, J; Martínez Ricós, J.; Fernández Arias, C.; García, E.; Pino-Valenzuela, D.; Gravina, L.; Babarro, I.; Martínez-Pecharromán, M.M.; Tutor, A.S.; Campos Lucas, F.J.; Folguera Ferrairo, S.; Vallverdú-Cartié, H.; Urtubia-Fernández, J.; Penas, C.; Rodríguez Cruz, L.M.; Pons, M; Zamorano León, J. J.; Llanes Pelegrín, R.J.; Blanco Alfonso, A.; Sánchez-Gallegos, P.; Alcaine, C.; Quiroz, A.; Virto-Ruíz, L.; Rubio-Navas, A.; Arteaga-San Martín, R; Pujol, R.; Ortuzar, A.; Antonio Vasquez, B E; Folch Ayora, A.; Hijano, F.; González López, E.; García Uriaguereca, M E; Toledo Atucha, E.; Romo Barrientos, C; Moreno Cerda, M.I.; Ballesteros, I.; Álvarez-Montero, S; Rubio-Perez, I.; Gutierrez-Aguirregabiria, A.; Bández-Ruiz, M.; Paragis, P.; Caballero, L.M.; Ruiz de Azua García, S.; Ruiz de Azúa, S.; Pérez-Villalobos, C; Veronese Rodrigues, M.L.; Cinza-Sanjurjo, S.; Gutierrez Misis, A.; Prats-Martínez, V.; Morenilla-Palao, C.; Alvarez, A.; Hancco, D.; Raurell, M.; Casanoves-Laparra, E.; Arrimadas, S; Bartolomé, B.; de la Calle, C; Gómez, L.; Virumbrales Cancio, M.; Vicente Romero, J.; Posadas, A.; Ruiz de Gauna, P; Azkue, J. J.; Martínez Reguera, V.; Collado Boira, E; Sepulveda, R; Blanco Canseco, J.M.; Rodríguez, T.; Zuluaga-Arias, P; Salobrar-García, E; Carrasco Yubero, J; Rodríguez Rivero, L.E.; Perez, I.; Gómez Trullén, E.M.P.; López de Ayala, J.M.; Javaloy-Ballestero, S.; Guerra, L.; Ubeda Bañon, I; Sáez, F.J.; Pallas, M.; Castaños, A.; Alba-Linero, C.; Salvador López, R.; Monforte Martínez, C.; Castelao, O.; Astillero López, V; Crespo-Sánchez, S.; San Sebastian, K.; Sanabria-Cabrera, J.; Puras, G.; Basco, L.; Esteban, S.; Latorre, A.; Pacheco Jimenez, L.M.; Caballero, F; Linares Aranda, M.; Rojo Ruiz, J.; Diaz, J.A.; Cardozo González, G; Cendrós, V.; Ferreira Schettini, S; Idoate, A.; Zurita, R.; Ricouz-Moya, A.; Sánches Ramírez, O; Casanova Turnez, P; Morenilla Palao, C.; Fairén, E.; Soto Castellón, B.; Collado, L; Ruíz-López, J.L.; Bertomeu González, V.; Santos Amaya, I.; Ruiz Montesinos, I.; Quiroga Vila, J.; Ibarretxe, G.; Meana González, C.; Lucena Ramírez, F.; Lajara Blesa, J.J.; van-Zon-Herrera, P.; Sandoval Araneda, N.; Pinilla-Roa, A.E.; Díez, N.; Sanz Miguel, C.; Olaizola, J. I.; Dios Parada, N.; Casado Herráez, C.; Fernandez-Jimenez, N.; Sanz, E.J.; Sarmiento, B.K.; Rodríguez-Díez, C.; Cervera Barba, E.; García Ruiz de Gordejuela, A.; Piccinato, C.E.; Aleo, E.; Arias-Díaz, J; Baliño Remiro, P; Fortún Landecho Acha, M.; De Léón, N; Echevarría, E.; Gea, A.; López-Ortiz, L.; Betancor, L; Sasal Pérez, S.; Díaz de Castellvi, S.; Ozamiz, N.; Garcia-Alvarez, M.; Tórtora Peduto, V; Fanlo Villacampa, A.J.; Sánchez-Calavera, M.A.; Alegre, M.; Smits, N; Sánchez Gómez, S; López-Herce, J.; Morera-Herreras, T.; Meneses, J.; Arce-Vázquez, V.; Vitali Magasich, G.; Serra Ribeiro, M.; Ramos Uriarte, A.; Gallego, L.; Sojo-Moyano, N; Pérez-Caballer, A.; Delgado, J.; Garrido-Aguilar, E.; Solana García, M.J.; Barbancho-Fernández, M.Á.; Ruiz Palomino, E; Eraso, E.; Guadalajara Labajo, H.; Aveiro Colares, M.F.; Borque Roda, I.; Caparrós Cayuela, E.; González Cortés, R.; Flores-Sáenz, M.; Álvarez Vázquez, M. P.; Hernández, C.; Mencía Bartolomé, S.; Ciriza, J.; Solanas, E.M.; Forner, L.; Piccinato, C.E.; Guillén Cañas, V; García-Carmona, R.; Segurado Calvo, A.; Blasco Serra, A.; Tomás Caballero, M.; Sawczyn, G.; Melo, M.; Paredes, S; Muñoz, J.R.; Cantillo Lucuara, M; Bastías-Vega, N; Rojí Buqueras, R.; González Perilli, L I; Tomasina Origuela, F; Puiggrós-Binefa, A.; Folguera, S.; Hawes, G; Tormo-Calandín, C; Castelo Jurado, M.; Sánchez Romero, D.; Garcia de Pereda-Notario, C.M.; Casanova Delgado, M.; Alegría, E.; de la Peña Fernández, L.; Apellaniz, I.; Goitia, L.; Caballero-Sánchez, S.; Llorente Ortega, M; Muñoa, M.; Estebanez, R.; Barrio, E.; Raigón Ponferrada, A.; Lamus Molina, J.F.; Guillén Cañas, V.; Soto Araya, M.; Condori, F.A.; Ulibarrena, A.; Solas Zubiaurre, M.; Arrue, M.; Piñuñuri, R.; Cervera Ferri, A.; Sabatella Larramendi, L; Javier, R.M.; Unanue-Arza, S.; Rodríguez Gómez, P; Goni Rasia, G.; Llamazares Medrano, J M; Unda, F.J.; Durán Alonso, B.; Schilling-Norman, M; Denizón, S; Bonilla Hernández, L. M.; Filipeli Chiarelli, C; Cambra Badii, I.; Hilario, E.; Cosano, P.; Martínez, A.; Arteta, B.; García Sánchez, O.; Castón, J. J.; Martín, I.; Lanuza Giménez, F.J.; Torres, R.; Faundez Inostroza, K.M.; Varilla Ezkurra, I.; Torre-Cisneros, J.; Carhuancho, J.R.; Recacha-Ponce, P.; Portillo, M.P.; Escamilla Guinea, S.; Lucena-González, M.I.; Vásquez-López, J. A.; Balaguer Santamaría, A.; Idoyaga, M; Martínez Regada, X.; Vázquez Calatayud, M; García Alonso, I.; Soria, M.; Forner Navarro, L.; Contreras, C; De Jesús, P.; López Pingarrón, L.; Fernández-García, J.M.; Moreno Planas, J. M.; Carretero, C.; Guerra Sánchez, M.; Durántez Fernández, C; Monforte-Martínez, C.; Martínez Garcia, M.; Ustarro Cano, M L; Vivanco, L.; Urbano Villaescusa, J.; De Moura Reis, L.; Romero-Cardona, A.; Ricouz-Moya, A; García del Barrio, L; Mengual, E.; Vivanco, L.; Casas Requena, J.; Arana, J; Vuyk, I; González Tejerina, B; Torrejón Cabanillas, T.; Gonzáles, M.H.; Fernández Aragón, C.; Álvarez Cal, M N; Medina Caliz, I.; Gargiulo, P Á; Paradas-Lara, I.; del Río-Salas, A.; Oleaga, J.; Monge-Martín, D; Vicente-García, C.; Beato, L.; Vergara, R.; Álvarez Gómez, E; Sáenz-del-Burgo, L.; Rosety-Rodriguez, I.; Gonzalez, L; Bellido Estevez, I.; Diez de Ulzurrun Muruzabal, M.; Canduela Pérez, M.J.; Bellido, A.; Jiménez García, R.; Barroso González, A.; Iglesias, J.J.; García-Garrido, E.; Bulnes, S; Movellán Luis, M; Pino-Valenzuela, D.; Folch Ayora, A; Gonzalez-Caminal, G.; Pérez-Merino, M.; Arteaga González, N I; Yáñez-Freire, S.; Alegre Climent, M; Whyte Orozco, J.; Burgos-Alonso, N.; Sánchez-Vera, I.; Jimeno Bulnes, N.; Cervera, E; Fresco, R.E.; de La Cueva, L.; Cervilla, A.B.; Machuca, I.; Cazorla Morallón, D.; Lorenzo Ruiz, I.; Antón Rodríguez, C.; Corral-Gudino, L.; Ramos-Rincon, J.M.; Gómez Luque, A.; Jiménez Sierra, L.; Puisac Uriol, B.; Carmenate, M; Beño Ruiz de la Sierra, R.M.; Blanco, J M; Bengoetxea, H; Cortegano Jimeno, I.; Serpa Pérez, P.C.; Esnaola Guisasola, P.M.; González Gil, M.T.; Ferrer Gomez, L.; Espárrago Bajo, T.; Milton, I.; Echarte Alonso, L. E.; Mencía, S.; Cabello, D.; Fernández Trillo, J.; Rojo Díaz, S.; Madrigal Verdú, P.; Rodríguez Rivero, L E; De Nova Muñoz, J. L.; Chico, B.; Conde-Sabarís, P.; Charneco, G.; Alonso-Varona, A.; Barrio-Asensio, M.C.; García del Barrio, L.; Izquierdo-García, C.; García Fernández, E.; Murillo-González, J.; García De La Fuente, A.M.; Muñoz Izquierdo, D.; Cuesta Sancho, S.; García, A.M.; Sabatella, L.; Mínguez-Rey, M F; Ruiz de Gauna, P.; Flores, P.; Farias Barreto Silva, R.; Espasandín-Duarte, I.; Bueno Martínez, E.; Castillo, H.; González, R.; Lou, J. M.; Gosálvez Vega, A.; Peralta, C.; González-Pinto, A.; Pastén-Araya, D.; Gutierrez, S.; Sánchez-Gomar, I.; Murueta-Goyena, A; Sanchez Fernandez, J.J.; Gojenola, K; Garcia-Estañ, J.; García Fernandez, J.; Corral Vielba, P.; Durán, I.; Jofré, P; Jofré, P.; Prats-Martínez, V.; Jiménez-Rojo, L.; Pombero, A.; Arambarri, J.; Serna Sagarminaga, M J; Pereira, J.L.; Baños, J.E.; Hoyos Cillero, I; Fernández-Villacañas Marín, Miguel Ángel; Guerrero Sánchez, Yolanda; García Bernal, David; Hernández Caselles, Trinidad; Martín-Orozco Santiago, María Elena; Noguera Velasco, José Antonio; Pelegrín Vivancos, Pablo; Roca Soler, Francisco José; Rubio Pedraza, Gonzalo; Valdor Alonso, Rut; Gascón Cánovas, Juan José; Munuera Alemán, José Luis
    Comunicaciones aceptadas en el XXVI Congreso de la Sociedad Española de Educación Médica, celebrado en Bilbao del 28 al 30 de noviembre de 2024.
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    Open Access
    The informal role of marketing control systems
    (Emerald Publishing Limited, 2023-11-09) Ortiz-Rendón, Paola Andrea; Montoya Restrepo, Luz Alexandra; Munuera Alemán, José Luis; Comercialización e Investigación de Mercados
    Purpose – The implementation of control systems allows marketing managers to improve operational decisions and organizational results. This paper aims to identify the relationship between control combinations and organizational results and analyze the relationships between the variables attributed to the marketing managers and with marketing control combinations. Decisions involving marketing control combine formal and informal mechanisms and generate control systems that have a favorable relationship with organizational results. Design/methodology/approach – The paper is based on 301 cross-sectional surveys among marketing managers. The classification procedure based on metric distance was implemented to identify the marketing control combinations. A hierarchical cluster analysis was carried out with perceptions about formal and informal control, to validate the control combination classifications. Finally, a discriminant analysis and ANOVA test were carried out for exploring factors associated with the managers. The data analysis was supported by IBM SPSS Statistics 24 software. Findings – The authors found evidence that, when managers perceive high-control systems, the perception of non-financial and financial results is always better, but the presence of high-clan control also returns optimal results. In addition, the manager’s satisfaction levels and work motivation are higher with high control systems than with other control systems. Originality/value – This study contributes to the existing knowledge by providing a broader empirical basis to extend conceptual frameworks about marketing control combinations that emerge in practice.
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