Browsing by Subject "Sharing economy"
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- PublicationOpen AccessExploring innovativeness, need for uniqueness and brand tiers in the sharing economy(Emerald Publishing Limited, 2024-06-17) Espinosa Sáez, Daniel; Delgado-Ballester, María Elena; Munuera-Alemán, José Luis; Comercialización e Investigación de MercadosPurpose – In a context where the sharing economy (SE) plays an important role in the transformation of today’s business landscape, profoundly changing the behavior of consumers and many established companies, some companies have begun to adapt to SE by incorporating its value propositions into their business models. Therefore, the purpose of this paper is to study the role of consumer innovativeness, brand levels and the need for uniqueness on the way to attitudes and intentions to participate in SE. Design/methodology/approach – This study collected the data through an online user survey, achieving a total sample of 717. The data were first analyzed using structural equation modeling and then combined with the use of the PROCESS macro. Findings – The findings provide empirical evidence of the antecedents of consumer innovativeness in a SE context and its role in explaining consumer attitudes and intentions to participate in non-ownership consumption. Furthermore, they also demonstrate that brand tiers and the need for uniqueness moderate the relationship between intentions and participation. Originality/value – The results of this study contribute to the theoretical development of the SE by presenting the first conceptual model that considers including the brand tiers effect and connects it to two leading theories on consumer behavior (diffusion of innovations theory and uniqueness theory). In addition, the study’s findings provide valuable insights for sharing platforms and traditional companies that choose to participate in the collaborative economy.
- PublicationOpen AccessFinanciación del turismo sostenible en México mediante el impuesto sobre hospedaje(Escuela Universitaria de Turismo. Universidad de Murcia, 2020) Sour Vargas, Laura; Cerón Monroy, HazaelEl turismo es una industria dinámica en México. Sin embargo, puede ser perjudicial para el medio ambiente y los espacios públicos (Dogan et al., 2017). El impuesto sobre hospedaje (HRT), un impuesto que depende de las facult ades fiscales de los gobiernos estatales de México, puede ser una opción para recaudar los ingresos necesarios para afrontar con éxito este desafío, sin gravar a los proveedores de hoteles ni a la población. Esta recomendación se basa en los resultados de una estimación de mínimos cuadrados generalizados viables utilizando una base de datos de panel del 2004 al 2015.
- PublicationOpen AccessInnovation in business model as a response to the sharing economy(Emerald Publishing Limited, 2023-06-16) Espinosa Sáez, Daniel; Delgado-Ballester, Elena; Munuera-Alemán, José Luís; Comercialización e Investigación de MercadosPurpose – The sharing economy (SE) is significantly affecting traditional companies, which have felt a need to adapt their business model. The aim of this study is to identify the different types of adaptation developed by companies within a SE context, and to examine how they relate to their characteristics. Design/methodology/approach – A content analysis involving 149 real-world adaptation cases was carried out, after which a Kruskal–Wallis test and a multiple correspondence analysis were used to explore the relationships between the types of adaptation identified, the business characteristics and the strategic decisions taken for these adaptations. Findings – Through the analyses proposed in the study, the main conclusions suggest that the way companies adapt to SE is related to business characteristics and the strategic decisions taken for these actions, demonstrating throughout the article what types of adaptations are made depending on variables such as sector of activity or business orientation. Originality/value – This study is the first to examine the variables affecting the decisions among traditional companies in response to the SE. In addition, this work explores the SE from the business point of view, shedding light on the participation in SE by traditional companies.
- PublicationOpen AccessInnovation in business model as a response to the sharing economy(Emerald Publishing Limited, 2023-12-12) Espinosa Sáez, Daniel; Delgado-Ballester, María Elena; Munuera-Alemán, José Luis; Comercialización e Investigación de MercadosPurpose – The sharing economy (SE) is significantly affecting traditional companies, which have felt a need to adapt their business model. The aim of this study is to identify the different types of adaptation developed by companies within a SE context, and to examine how they relate to their characteristics. Design/methodology/approach – A content analysis involving 149 real-world adaptation cases was carried out, after which a Kruskal–Wallis test and a multiple correspondence analysis were used to explore the relationships between the types of adaptation identified, the business characteristics and the strategic decisions taken for these adaptations. Findings – Through the analyses proposed in the study, the main conclusions suggest that the way companies adapt to SE is related to business characteristics and the strategic decisions taken for these actions, demonstrating throughout the article what types of adaptations are made depending on variables such as sector of activity or business orientation. Originality/value – This study is the first to examine the variables affecting the decisions among traditional companies in response to the SE. In addition, this work explores the SE from the business point of view, shedding light on the participation in SE by traditional companies.
- PublicationEmbargoRetos jurídicos de la economía colaborativa en el contexto digital(Thomson Reuters Aranzadi, 2017) Cebrián Salvat, María Asunción; Derecho Financiero, Internacional y Procesal